//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing management
48
Marketingmanagement
48
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
14
Relationship marketing
14
Marketing
12
Social Web
10
Social web
10
Brand management
7
Markenführung
7
Strategic management
7
Strategisches Management
7
Marketing strategy
6
USA
6
Brand
5
Internet marketing
5
Online-Marketing
5
United States
5
Brand image
4
Communication
4
Customer value
4
Kommunikation
4
Kundenwert
4
Markenartikel
4
Markenimage
4
Absatz
3
Public relations
3
Secrecy
3
Social media
3
Viral marketing
3
Virales Marketing
3
Öffentlichkeitsarbeit
3
Betriebliche Wertschöpfung
2
Branding strategy
2
China
2
Competitive strategy
2
Consumer engagement
2
Crowdsourcing
2
Customer experience
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
Author
All
Logman, Marc
1
McGee, Lynn W.
1
Spiro, Rosann L.
1
Published in...
All
Business horizons
SpringerLink / Bücher
14
Lehrbuch
13
Journal of marketing management : MM
12
AMS review : official publication of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Legends in marketing
10
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Management
3
The marketing book
3
Zeszyty naukowe
3
wi - Wirtschaft
3
AMA educators' proceedings
2
Always learning
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Business-to-Business-Marketing
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Limits to growing customer value : being squeezed between the past and the future
Logman, Marc
- In:
Business horizons
56
(
2013
)
5
,
pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
Saved in:
2
The marketing concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->