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Strategic management
101
Strategisches Management
101
Innovation management
56
Innovationsmanagement
56
Brand management
52
Markenführung
52
Innovation
49
Marketing management
48
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48
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35
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32
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Wettbewerbsstrategie
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15
Pricing strategy
15
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14
Internationaler Markteintritt
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Pitt, Leyland F.
10
Berthon, Pierre R.
7
Hitt, Michael A.
6
Kuratko, Donald F.
6
Crittenden, Victoria Lynn
4
Dhebar, Anirudh
4
Hinterhuber, Andreas
4
Kohli, Chiranjeev
4
Pearce, John A.
4
Campbell, Colin L.
3
Collins, Jamie D.
3
Gelb, Betsy D.
3
Hornsby, Jeffrey S.
3
Jap, Sandy D.
3
Kaplan, Andreas M.
3
Mazzei, Matthew J.
3
McCarthy, Ian P.
3
Olson, Eric M.
3
Sheehan, Norman T.
3
Short, Jeremy C.
3
Aguinis, Herman
2
Berman, Barry
2
Bettencourt, Lance A.
2
Bilgram, Volker
2
Boon, Edward
2
Brown, Stephen Walter
2
Brown, Terrence E.
2
Covin, Jeffrey G.
2
Cravens, David W.
2
Crittenden, William F.
2
Czaplewski, Andrew J.
2
Dalsace, Frédéric
2
Dass, Mayukh
2
De Beer, Jeremy
2
Deng, Ping
2
Ferraro, Carla
2
Ford, Robert C.
2
Füller, Johann
2
Gunia, Brian C.
2
Haenlein, Michael
2
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Business horizons
Journal of business research : JBR
2,068
SpringerLink / Bücher
1,679
IMF Staff Country Reports
1,158
Technological forecasting & social change : an international journal
972
Industrial marketing management : the international journal for industrial and high-tech firms
900
International journal of production economics
715
Business strategy and the environment
659
International journal of innovation management
604
The journal of brand management : an international journal
590
Springer eBook Collection
583
Management science : journal of the Institute for Operations Research and the Management Sciences
578
European journal of operational research : EJOR
561
International journal of technology management : IJTM
545
Journal of retailing and consumer services
542
Technology analysis & strategic management
532
International journal of production research
520
Research policy : policy, management and economic studies of science, technology and innovation
502
Strategic management journal
494
NBER working paper series
491
Technovation : the international journal of technological innovation, entrepreneurship and technology management
471
Europäische Hochschulschriften / 5
461
The journal of product & brand management
451
Journal of open innovation : technology, market, and complexity
443
International journal of hospitality management
434
Gabler Edition Wissenschaft
426
Working paper / National Bureau of Economic Research, Inc.
419
NBER Working Paper
403
IEEE transactions on engineering management : EM
400
International business review : the official journal of the European International Business Academy
385
Harvard business review : HBR
384
Journal of revenue and pricing management
370
Journal of business ethics : JOBE
355
Harvard-Business-Manager : das Wissen der Besten
350
Journal of strategic marketing
345
Discussion paper / Centre for Economic Policy Research
332
The journal of business & industrial marketing
328
Long range planning : LRP ; international journal of strategic management
298
European journal of marketing : EJM
293
Transportation research / E : an international journal
285
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ECONIS (ZBW)
295
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1
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
2
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
3
Thirty years with the balanced scorecard : what we have learned
Tawse, Alex
;
Tabesh, Pooya
- In:
Business horizons
66
(
2023
)
1
,
pp. 123-132
Persistent link: https://www.econbiz.de/10013534402
Saved in:
4
Mindset drives success : selling beneficial products at the base of the pyramid
Klarsfeld McGrath, Lucie
;
Kayser, Oliver
;
Dalsace, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012590332
Saved in:
5
History matters : the role of history in corporate brand
strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
6
Pricing as a driver of profitable growth : an agenda for CEOs and senior executives
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Business horizons
65
(
2022
)
4
,
pp. 457-467
Persistent link: https://www.econbiz.de/10013325846
Saved in:
7
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
8
Venture tales : practical storytelling strategies underpinning entrepreneurial narratives
Burnell, Devin
;
Neubert, Emily
;
Fisher, Greg
- In:
Business horizons
66
(
2023
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10014304271
Saved in:
9
The story and the storyteller : strategic storytelling that gets human attention for entrepreneurs
Srivastava, Smita
;
Oberoi, Swati
;
Gupta, Vishal K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10014304272
Saved in:
10
Growth paths for overcoming the digitalization paradox
Gebauer, Heiko
;
Fleisch, Elgar
;
Lamprecht, Claudio
; …
- In:
Business horizons
63
(
2020
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012238286
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