Mindset drives success : selling beneficial products at the base of the pyramid
Year of publication: |
2021
|
---|---|
Authors: | Klarsfeld McGrath, Lucie ; Kayser, Oliver ; Dalsace, Frédéric |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 4, p. 475-487
|
Subject: | Base-of-the-pyramid customers | Distribution strategies | Go-to-market strategy | Product offering strategy | Value proposition | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Geschäftsmodell | Business model | Zielgruppe | Target group | Multinationales Unternehmen | Transnational corporation |
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