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Search: subject:"world wide web"
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Social Web
90
Social web
90
Internet marketing
46
Online-Marketing
46
Social media
37
Internet
21
Beziehungsmarketing
20
Consumer behaviour
20
Konsumentenverhalten
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15
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Pitt, Leyland F.
7
Haenlein, Michael
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Kaplan, Andreas M.
5
Berthon, Pierre R.
3
Bruning, Patrick F.
3
Guinan, Patricia J.
3
Lin, Hsin-Chen
3
Parise, Salvatore
3
Sashittal, Hemant Chaitanya
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Schmidt, Gordon B.
3
Bizzi, Lorenzo
2
Boon, Edward
2
Chandna, Vallari
2
Chaudhry, Peggy E.
2
Hodis, Monica
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Kohli, Chiranjeev
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Mangold, W. Glynn
2
O'Connor, Kimberly W.
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Paniagua, Jordi
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Sriramachandramurthy, Rajendran
2
Swarna, Hepsi
2
Weinberg, Bruce D.
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Alge, Bradley J.
1
Andonova, Yana G.
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Appleyard, Mathew
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Axelton, Zhuoli
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Babich, Volodymyr
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Baker, Colin R.
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Bal, Anjali S.
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Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
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Business horizons
Journal of business research : JBR
526
Technological forecasting & social change : an international journal
305
Journal of retailing and consumer services
292
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
279
SpringerLink / Bücher
266
Telecommunications policy : the international journal of digital economy, data sciences and new media
245
International journal of internet marketing and advertising : IJIMA
182
Information systems research : ISR
179
Tourism management : research, policies, practice
153
International journal of business information systems : IJBIS
149
NBER working paper series
142
Journal of internet commerce
141
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
139
Journal of management information systems : JMIS
138
Working paper / National Bureau of Economic Research, Inc.
123
Electronic commerce research
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
International journal of hospitality management
115
Management science : journal of the Institute for Operations Research and the Management Sciences
115
NBER Working Paper
114
Journal of travel and tourism marketing
107
Springer eBook Collection
107
Industrial marketing management : the international journal for industrial and high-tech firms
106
Information economics and policy : IEP
106
CESifo working papers
104
Management information systems : mis quarterly
104
Journal of marketing communications
101
International journal of electronic marketing and retailing : IJEMR
95
Psychology & marketing
93
International journal of electronic commerce : IJEC
92
International journal of e-business research : an official publication of the Information Resources Management Association
88
Journal of electronic commerce research : JECR
88
International journal of networking and virtual organisations : IJNVO
84
International journal of advertising : the review of marketing communications
83
Cogent business & management
79
Journal of marketing management : MM
79
Journal of information & knowledge management : JIKM
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
HMD : Praxis der Wirtschaftsinformatik
76
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ECONIS (ZBW)
108
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31
Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Business horizons
61
(
2018
)
1
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
Saved in:
32
Social media analytics for enterprises : typology, methods, and processes
Lee, In
- In:
Business horizons
61
(
2018
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
Saved in:
33
Managing millennials' personal use of technology at work
Kim, Sungdoo
- In:
Business horizons
61
(
2018
)
2
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011809154
Saved in:
34
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
35
Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen
;
Bruning, Patrick F.
;
Swarna, Hepsi
- In:
Business horizons
61
(
2018
)
3
,
pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
Saved in:
36
Where is the power in numbers? : understanding firm and consumer power when crowdsourcing
Wilson, Matthew
- In:
Business horizons
61
(
2018
)
4
,
pp. 545-554
Persistent link: https://www.econbiz.de/10011883615
Saved in:
37
The use of social media to detect corporate fraud : a case study approach
Xiong, Feng
;
Chapple, Larelle
;
Yin, Haiying
- In:
Business horizons
61
(
2018
)
4
,
pp. 623-633
Persistent link: https://www.econbiz.de/10011883632
Saved in:
38
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
39
Emergency business management and internet connectivity
Smith, G. Stevenson
- In:
Business horizons
60
(
2017
)
3
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011756808
Saved in:
40
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
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