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~isPartOf:"Business organizations and collaborative web : practices, strategies and patterns"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenartikel"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer integration"
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Markenartikel
Relationship marketing
Customer integration
52
Kundenintegration
52
Beziehungsmarketing
30
Consumer behaviour
25
Konsumentenverhalten
25
Social Web
14
Social web
14
Brand image
12
Brand management
12
Internet marketing
12
Markenführung
12
Markenimage
12
Online-Marketing
12
Betriebliche Wertschöpfung
11
Value creation
11
Service-Dominant Logic
10
Service-dominant logic
10
Customer engagement
9
Customer satisfaction
5
Dienstleistungsqualität
5
Innovation management
5
Innovationsmanagement
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Service quality
5
Brand
4
Customer value
4
Einzelhandel
4
Innovation
4
Kundenwert
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
Retail trade
4
co-creation
4
Co-creation
3
Corporate Social Responsibility
3
Corporate social responsibility
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Bala, Pradip Kumar
2
Behera, Rajat Kumar
2
Hollebeek, Linda D.
2
Johnson, Lester W.
2
Leckie, Civilai
2
Malthouse, Edward C.
2
Nyadzayo, Munyaradzi
2
Rana, Nripendra P.
2
Agrawal, Rajat
1
Algharabat, Raed Salah
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Baron, Steve
1
Baumann, Jasmin
1
Bharti, Kumkum
1
Bowden, Jana
1
Bridson, Kerrie
1
Brito, Eliane Pereira Zamith
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cambra-Fierro, Jesus
1
Cassidy, Kim
1
Chang, Kirk
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Conduit, Jodie
1
Davey, Bill
1
Evans, Jody
1
France, Cassandra
1
Füller, Johann
1
Gabbott, Mark
1
Ganesan, Muruganantham
1
Grace, Debra
1
Gruner, Richard L.
1
Irani, Zahir
1
Jain, Sheetal
1
Ji, Chunli
1
Jones, Richard Gyrd
1
Kim, Su Jung
1
Kumar, B. Dinesh
1
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Business organizations and collaborative web : practices, strategies and patterns
Journal of marketing management : MM
Marketing intelligence & planning
Journal of business research : JBR
87
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
23
International journal of hospitality management
20
The service industries journal
19
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
The journal of product & brand management
16
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Journal of the Academy of Marketing Science
14
Journal of service research
13
Service business
13
Handbook of research on customer engagement
12
The journal of brand management : an international journal
12
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing
10
Marketing theory
10
Services marketing quarterly
10
European journal of marketing
9
International journal of contemporary hospitality management
9
Journal of service theory and practice : JSTP
9
Journal of hospitality marketing & management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Business horizons
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of service theory and practice
7
Management decision : MD
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
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ECONIS (ZBW)
31
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1
Empowering co-creation of services with artificial intelligence : an empirical analysis to examine adoption intention
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 941-975
Persistent link: https://www.econbiz.de/10015056925
Saved in:
2
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
3
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
Saved in:
4
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
7
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
8
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
9
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
10
Complaint-handling as antecedent of customer engagement : do consumer characteristics matter?
Cambra-Fierro, Jesus
;
Melero-Polo, Iguacel
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 277-295
Persistent link: https://www.econbiz.de/10011700853
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