Augmented reality : the key to unlock customer engagement potential
Year of publication: |
2024
|
---|---|
Authors: | Ganesan, Muruganantham ; Kumar, B. Dinesh |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 6, p. 976-1009
|
Subject: | Augmented reality | Customer engagement | Generation Z | Millennials | Mobile apps | Perceived augmentation | Theory of interactive media effects | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality | Mobile Anwendung | Mobile application | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Interaktive Medien | Interactive media | Online-Marketing | Internet marketing |
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