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~isPartOf:"Business process management journal"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Betriebliche Wertschöpfung"
~subject:"Pricing strategy"
~subject:"Value creation"
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Search: subject_exact:"Bundling strategy"
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Betriebliche Wertschöpfung
Pricing strategy
Value creation
Bundling strategy
117
Leistungsbündel
117
Servitization
37
Lieferantenmanagement
32
Supplier relationship management
32
B-to-B-Marketing
24
Business-to-business marketing
24
Industrie
24
Manufacturing industries
24
Business model
23
Business services
23
Geschäftsmodell
23
Unternehmensdienstleistung
23
Dienstleistungssektor
21
Service industry
21
Digitization
14
Digitalisierung
13
Beziehungsmarketing
12
Business network
12
Organisatorischer Wandel
12
Organizational change
12
Relationship marketing
12
Unternehmensnetzwerk
12
Digital servitization
10
Dienstleistungsqualität
9
Innovation
9
Service quality
9
USA
9
United States
9
New product development
8
Produktentwicklung
8
Customer integration
6
Dienstleistungsmarketing
6
Kundenintegration
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Service innovation
6
Services
6
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Adhikari, Atanu
1
Agarwal, Girish Kumar
1
Atxa, Ariane
1
Baloglu, Seyhmus
1
Borchardt, Miriam
1
Braun, Eduardo Luiz
1
Coreynen, Wim
1
Erdem, Mehmet
1
Gemser, Gerda
1
Grönroos, Christian
1
Hakanen, Taru
1
Hien Nguyen Ngoc
1
Hoveskog, Maya
1
Iriarte, Ion
1
Iyer, Gopalkrishnan R.
1
Jaakkola, Elina
1
Jacob, Frank
1
Jochem, Roland
1
Kohtamäki, Marko
1
Kuijken, Bram
1
Legarda, Iker
1
Leposky, Tiina
1
Li, Julie Juan
1
Matthyssens, Paul
1
Mattila, Anna S.
1
Nazabal, Maite
1
Nicolau, Juan L.
1
Noone, Breffni M.
1
Nowak, Jean-Jacques
1
Parida, Vinit
1
Pasch, Florian
1
Pereira, Giancarlo Medeiros
1
Petit, Sylvain
1
Petri, Jan
1
Powers, Thomas L.
1
Rajala, Risto
1
Rybski, Christoffer
1
Rönnberg, David
1
Sahli, Mondher
1
Sellers, Ricardo
1
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Business process management journal
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of production economics
13
Journal of revenue and pricing management
12
European journal of operational research : EJOR
8
International journal of industrial organization
8
International journal of production research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of business research : JBR
6
SpringerLink / Bücher
6
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
5
Hybride Wertschöpfung : mobile Anwendungssysteme für effiziente Dienstleistungsprozesse im technischen Kundendienst
5
Information systems research : ISR
4
Journal of management information systems : JMIS
4
Manufacturing & service operations management : M & SOM
4
CIE working paper series
3
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
3
Economics letters
3
Gabler Research
3
Integration von Produkt & Dienstleistung - Hybride Wertschöpfung : Proceedings im Rahmen der Multi-Konferenz Wirtschaftsinformatik 23. - 25.02.2010 in Göttingen
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology management : IJTM
3
Journal of marketing research : JMR
3
Journal of retailing
3
Journal of retailing and consumer services
3
Journal of the Operational Research Society
3
Omega : the international journal of management science
3
Operations research
3
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
3
Pricing tactics, strategies, and outcomes ; Vol. 2
3
Production and operations management : an international journal of the Production and Operations Management Society
3
The Rand journal of economics
3
The journal of business & industrial marketing
3
AIM Research working paper series
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
2
Arbeitsberichte des Instituts für Wirtschaftsinformatik
2
Arbeitsberichte des Lehrstuhls für Betriebswirtschaftslehre - Information, Organisation und Management der Technischen Universität München
2
Bochumer Beiträge zur Unternehmensführung
2
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ECONIS (ZBW)
19
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1
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
Saved in:
2
Service design for digital servitization : facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Iriarte, Ion
;
Hoveskog, Maya
;
Hien Nguyen Ngoc
; …
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 96-116
Persistent link: https://www.econbiz.de/10014306709
Saved in:
3
An entrepreneurial framework for value co-creation in servitization
Yang, Man
;
Leposky, Tiina
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 484-497
Persistent link: https://www.econbiz.de/10014230628
Saved in:
4
Perception of value delivered in digital servitization
Simonsson, Johan
;
Agarwal, Girish Kumar
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 167-174
Persistent link: https://www.econbiz.de/10013206381
Saved in:
5
Value co-creation in maintenance services : case study in the mechanical industry
Braun, Eduardo Luiz
;
Pereira, Giancarlo Medeiros
; …
- In:
Business process management journal
23
(
2017
)
5
,
pp. 984-999
Persistent link: https://www.econbiz.de/10011785801
Saved in:
6
Effective product-service systems : a value-based framework
Kuijken, Bram
;
Gemser, Gerda
;
Wijnberg, Nachoem M.
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011672010
Saved in:
7
Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Coreynen, Wim
;
Matthyssens, Paul
;
Van Bockhaven, Wouter
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011672011
Saved in:
8
Empirical study on quality management for product-service systems in industrial environment
Pasch, Florian
;
Rybski, Christoffer
;
Jochem, Roland
- In:
Business process management journal
22
(
2016
)
5
,
pp. 969-978
Persistent link: https://www.econbiz.de/10011609798
Saved in:
9
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
Saved in:
10
Provider and relational determinants of customer solution performance
Powers, Thomas L.
;
Sheng, Shibin
;
Li, Julie Juan
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 14-23
Persistent link: https://www.econbiz.de/10011531222
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