Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Year of publication: |
January 2017
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Authors: | Coreynen, Wim ; Matthyssens, Paul ; Van Bockhaven, Wouter |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 60.2017, p. 42-53
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Subject: | Servitization | Digitization | Value innovation | Manufacturing companies | SME | KMU | Industrie | Manufacturing industries | Digitalisierung | Innovation | Leistungsbündel | Bundling strategy | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Value creation |
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