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~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
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Nachhaltigkeit
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Business strategies for sustainability
Marketing intelligence & planning
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Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
Is customer-centric sustainability an element of marketing strategy? : evidence from Indian firms
Mishra, Prashant
;
Sarkar, Runa
- In:
Business strategies for sustainability
,
(pp. 116-130)
.
2019
Persistent link: https://www.econbiz.de/10011932870
Saved in:
3
Environmental sustainability for industry legitimacy and competitiveness : the case of CSR collective strategies in the cement industry
Bastianutti, Julie
;
Dumez, Hervé
- In:
Business strategies for sustainability
,
(pp. 385-401)
.
2019
Persistent link: https://www.econbiz.de/10011933086
Saved in:
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