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~isPartOf:"Business strategy and the environment"
~isPartOf:"Critical perspectives on accounting : an international journal for social and organizational accountability"
~isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Consumer behaviour
Retail trade
Kundenbindungsprogramm
16
Loyalty program
16
Konsumentenverhalten
11
Beziehungsmarketing
8
Relationship marketing
8
Einzelhandel
4
Rabatt
4
Rebate
4
Theorie
4
Theory
4
Loyalty programs
3
Sales promotion
3
Verkaufsförderung
3
Brand management
2
Customer satisfaction
2
Food retailing
2
Food trade
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Target group
2
Targeted coupons
2
USA
2
United States
2
Zielgruppe
2
Accountability
1
Accounting-based marketing practices
1
Beschaffung
1
Big Data
1
Big data
1
Brand
1
Buffering effect
1
Capitalism
1
Category selection
1
Coalition
1
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13
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Alharthi, Amal
1
Bauner, Christoph
1
Brečić, Ružica
1
Brumbaugh, Anne M.
1
Capizzani, Mario
1
Cortese, Corinne
1
Fearne, Andrew P.
1
Fudurić, Morana
1
Gabel, Sebastian
1
González, Jorge
1
Gorton, Matthew
1
Guhl, Daniel
1
Hong, Zhao
1
Hornibrook, Sue
1
Huchzermeier, Arnd
1
Inman, J. Jeffrey
1
Jaenicke, Edward
1
Kumar, Viswanathan
1
Liu, Huan
1
Lobschat, Lara
1
May, Claire
1
Moerman, Lee
1
Mutius, Bernhard von
1
Osuna, Ignacio
1
Panzone, Luca A.
1
Pillai, Kishore Gopalakrishna
1
Rosa, Jose Antonio
1
Sakashita, Mototaka
1
Song Zan Chiou Wei
1
Su, Meng
1
Sun, Luping
1
Tanima, Farzana Aman
1
Tocco, Barbara
1
Vakeel, Khadija Ali
1
Verhoef, Peter C.
1
Viswanathan, Vijay
1
Wang, Emily
1
Wu, Ping-Chao
1
Zheng, Xiaona
1
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Business strategy and the environment
Critical perspectives on accounting : an international journal for social and organizational accountability
Journal of retailing
Journal of retailing and consumer services
36
Journal of business research : JBR
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of hospitality management
9
European journal of marketing : EJM
8
Journal of the Academy of Marketing Science
8
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
MSI reports : working paper series
3
The Cornell hospitality quarterly
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Gabler Edition Wissenschaft
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Handelsforschung
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
13
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1
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13
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date (oldest first)
1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
3
Surveillance capitalism in the middle east retail sector
Alharthi, Amal
;
Cortese, Corinne
;
Moerman, Lee
;
Tanima, …
- In:
Critical perspectives on accounting : an international …
87
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013549913
Saved in:
4
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
5
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
6
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
7
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
8
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
9
Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains
Hornibrook, Sue
;
May, Claire
;
Fearne, Andrew P.
- In:
Business strategy and the environment
24
(
2015
)
4
,
pp. 266-276
Persistent link: https://www.econbiz.de/10011343624
Saved in:
10
Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
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