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~isPartOf:"Business strategy and the environment"
~isPartOf:"Critical perspectives on accounting : an international journal for social and organizational accountability"
~isPartOf:"Journal of retailing"
~subject:"Rabatt"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Rabatt
Retail trade
Kundenbindungsprogramm
16
Loyalty program
16
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
8
Relationship marketing
8
Einzelhandel
4
Rebate
4
Theorie
4
Theory
4
Loyalty programs
3
Sales promotion
3
Verkaufsförderung
3
Brand management
2
Customer satisfaction
2
Food retailing
2
Food trade
2
Kundenzufriedenheit
2
Lebensmitteleinzelhandel
2
Lebensmittelhandel
2
Markenführung
2
Marketing management
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Marketingmanagement
2
Target group
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Targeted coupons
2
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Accountability
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Accounting-based marketing practices
1
Beschaffung
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Big Data
1
Big data
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Brand
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Buffering effect
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Capitalism
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Alharthi, Amal
1
Bauner, Christoph
1
Capizzani, Mario
1
Cortese, Corinne
1
Fearne, Andrew P.
1
Fudurić, Morana
1
Gabel, Sebastian
1
González, Jorge
1
Guhl, Daniel
1
Hong, Zhao
1
Hornibrook, Sue
1
Jaenicke, Edward
1
Liu, Huan
1
Lobschat, Lara
1
May, Claire
1
Moerman, Lee
1
Osuna, Ignacio
1
Sakashita, Mototaka
1
Su, Meng
1
Sun, Luping
1
Tanima, Farzana Aman
1
Vakeel, Khadija Ali
1
Verhoef, Peter C.
1
Viswanathan, Vijay
1
Wang, Emily
1
Wu, Ping-Chao
1
Zheng, Xiaona
1
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Business strategy and the environment
Critical perspectives on accounting : an international journal for social and organizational accountability
Journal of retailing
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing letters : a journal of research in marketing
4
Journal of business research : JBR
3
Journal of marketing
3
NBER Working Paper
3
NBER working paper series
3
The international review of retail, distribution and consumer research
3
Working paper / National Bureau of Economic Research, Inc.
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handelsforschung
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production economics
2
International journal of production research
2
Journal of promotion management : JPM
2
Journal of revenue and pricing management
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
MSI reports : working paper series
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Predicting trends and building strategies for consumer engagement in retail environments
2
The journal of consumer marketing
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in information systems and management science
1
American business law journal : the official publication of the American Business Law Association
1
American business review
1
Annals of tourism research : ATR ; a social sciences journal
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTE-Fachdokumentation
1
Behavioral operations management in social networks
1
Beiträge zur Unternehmensführung
1
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
8
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1
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date (oldest first)
1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Surveillance capitalism in the middle east retail sector
Alharthi, Amal
;
Cortese, Corinne
;
Moerman, Lee
;
Tanima, …
- In:
Critical perspectives on accounting : an international …
87
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013549913
Saved in:
3
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
4
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
5
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
6
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
7
Sustainable development and the consumer : exploring the role of carbon labelling in retail supply chains
Hornibrook, Sue
;
May, Claire
;
Fearne, Andrew P.
- In:
Business strategy and the environment
24
(
2015
)
4
,
pp. 266-276
Persistent link: https://www.econbiz.de/10011343624
Saved in:
8
Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
Saved in:
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