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~isPartOf:"Business strategy and the environment"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften"
~subject:"Advertising"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Corporate communication"
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Advertising
Unternehmenskultur
Public relations
53
Öffentlichkeitsarbeit
53
Corporate Social Responsibility
18
Corporate social responsibility
18
Stakeholder
18
Environmental management
15
Umweltmanagement
15
Marketing management
13
Marketingmanagement
13
Corporate disclosure
12
Unternehmenspublizität
12
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10
Corporate culture
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Environmental reporting
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Firmenimage
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Theory
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Brand architecture
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Kommunikationspolitik
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Markenarchitektur
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Communication
5
Corporate Governance
5
Corporate governance
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4
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Bruhn, Manfred
6
Balmern, John M. T.
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Spotts, Harlan E.
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Weinberger, Marc G.
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1
Brunton, Margaret
1
Christensen, Lars Thøger
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Cornelissen, Joep
1
Davenport, Sally
1
Eweje, Gabriel
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
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Gupta, Suraksha
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Heller, Michael
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Kinuthia, Kendi
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Kitchen, Philip J.
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Laurie, Sally
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Leitch, Shirley
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Liston-Heyes, Catherine
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Melewar, T. C.
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Skard, Siv
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Taskin, Nazim
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Thorbjornsen, Helge
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Business strategy and the environment
European journal of marketing : EJM
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Corporate communications : an international journal
37
Journal of business research : JBR
15
Darden Case
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
Corporate reputation review : an international journal
9
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
7
SpringerLink / Bücher
7
Journal of communication management : an international journal
6
Journal of promotion management : JPM
6
Europäische Kulturen in der Wirtschaftskommunikation
5
Journal of strategic marketing
5
Corporate social responsibility and environmental management
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International studies of management and organization
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business ethics : JOBE
4
Journal of promotion management : innovations in planning and applied research
4
Management communication quarterly : an international journal
4
Marketing intelligence & planning
4
Basler Schriften zum Marketing
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
Long range planning : LRP ; international journal of strategic management
3
Public Relations : ein Handbuch
3
Research
3
The journal of brand management : an international journal
3
Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
3
Arbeitspapiere / Institut für Marketing, European Business School
2
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des "Arbeitsbereich Unternehmenskommunikation" (ARBUK)
2
Cogent business & management
2
Communication series
2
Culture and public relations : links and implications
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Einblicke und Ausblicke
2
Enterprise & society : the international journal of business history
2
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ECONIS (ZBW)
19
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1
Communicating corporate social responsibility to internal stakeholders : walking the walk or just talking the talk?
Brunton, Margaret
;
Eweje, Gabriel
;
Taskin, Nazim
- In:
Business strategy and the environment
26
(
2017
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10011900623
Saved in:
2
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
3
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
6
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
7
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
8
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
9
Kommunikationspolitik : systematischer Einsatz der Kommunikation für Unternehmen
Bruhn, Manfred
-
2013
-
7., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009681226
Saved in:
10
Corporate brands and identity : developing stronger theory and a call for shifting the debate
Cornelissen, Joep
;
Christensen, Lars Thøger
;
Kinuthia, …
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009572836
Saved in:
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