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~isPartOf:"Business strategy and the environment"
~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Management decision : MD"
~subject:"Customer satisfaction"
~subject:"Sustainable product"
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Search: subject_exact:"Ökologisches Marketing"
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Customer satisfaction
Sustainable product
Green marketing
36
Öko-Marketing
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21
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Business strategy and the environment
Green advertising and the reluctant consumer
Journal of marketing management : MM
Management decision : MD
International journal of hospitality management
10
Cogent business & management
7
Journal of retailing and consumer services
7
International journal of consumer studies
6
International journal of green economics
6
Journal of international consumer marketing
6
Journal of marketing communications
6
Marketing intelligence & planning
6
European research studies
5
International journal of contemporary hospitality management
5
International journal of green economics : IJGE
5
International journal of production economics
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of travel and tourism marketing
5
Asia-Pacific journal of business administration
4
Journal of Islamic marketing
4
Journal of business ethics : JOBE
4
Journal of business research : JBR
4
Journal of strategic marketing
4
Amfiteatru economic : an economic and business research periodical
3
Asia Pacific journal of marketing and logistics
3
Cleaner and responsible consumption
3
Global business review
3
Green consumerism : perspectives, sustainability, and behavior
3
Journal of Asia Pacific business
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business strategy
3
Journal of customer behaviour
3
Journal of fashion marketing and management
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Journal of global marketing
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Journal of marketing
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Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
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Qualitative market research : an international journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
2
Green consumerism, green perceived value, and restaurant revisit intention : millennials' sustainable consumption with moderating effect of green perceived quality
Riva, Farzana
;
Magrizos, Solon
;
Rubel, Mohammad Rabiul …
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 2807-2819
Persistent link: https://www.econbiz.de/10013463174
Saved in:
3
Effects of green and circular products' features on consumers' choice of remanufactured smartphones
Kerber, Jaqueline Carneiro
;
Fettermann, Diego de Castro
; …
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2331-2344
Persistent link: https://www.econbiz.de/10014514184
Saved in:
4
From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions
Lopes, João
;
Pinho, Micaela Moreira
;
Gomes, Sofia
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2432-2444
Persistent link: https://www.econbiz.de/10014514265
Saved in:
5
Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac
;
Vo-Thanh, Tan
;
Wang, Jianming
;
Nguyen, Ninh
- In:
Business strategy and the environment
32
(
2023
)
7
,
pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631
Saved in:
6
Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer
;
Gupta, Amit
;
Gaur, Vidhu
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
Saved in:
7
Encouraging green product purchase : green value and environmental knowledge as moderators of attitude and behavior relationship
Papaporn Chaihanchanchai
;
Saravudh Anantachart
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014266591
Saved in:
8
Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products
Srivastava, Vibhava
;
Gupta, Amit
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 802-819
Persistent link: https://www.econbiz.de/10014266717
Saved in:
9
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
10
Does green brand positioning translate into green purchase intention? : a mediation-moderation model
Mehraj, Danish
;
Qureshi, Ishtiaq Hussain
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 3166-3181
Persistent link: https://www.econbiz.de/10013463203
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