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Bertini, Marco
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Cabornero, Ricardo
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Crainer, Stuart
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Gourville, John
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Business strategy review
Harvard-Business-Manager : das Wissen der Besten
22
Harvard business review : HBR
13
Journal of marketing research : JMR
4
MIT sloan management review
4
Working paper / Harvard Business School, Division of Research
3
CESifo Working Paper
2
Centre for Marketing working paper / Centre for Marketing, London Business School
2
Discussion paper / Universität Sankt Gallen, School of Economics and Political Science, Department of Economics
2
HEC Paris research paper series
2
Harvard Business School Marketing Unit Case
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
MSI reports : working paper series
2
Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order
1
Beiträge zur Jahrestagung des Vereins für Socialpolitik 2013: Wettbewerbspolitik und Regulierung in einer globalen Wirtschaftsordnung - Session: Managers: Behaviour and Wages
1
CESifo working papers
1
ESADE Business School Research Paper
1
HBS Case
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing
1
Journal of revenue and pricing management
1
London Business School Case Study
1
Management on the cutting edge series
1
NBER working paper series
1
UZH Business Working Paper Series
1
Working Papers / Institut für Betriebswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
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1
THE RIGHT PRICE, AT THE RIGHT MOMENT, TO THE RIGHT CUSTOMER
Ham, Tim
;
Bertini, Marco
- In:
Business strategy review
24
(
2013
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10010104316
Saved in:
2
THE PRICE OF OLYMPIC SUCCESS
Bertini, Marco
;
Crainer, Stuart
- In:
Business strategy review
23
(
2012
)
2
,
pp. 43-48
Persistent link: https://www.econbiz.de/10009983022
Saved in:
3
THE PERILS OF POPULARITY
Bertini, Marco
;
Cabornero, Ricardo
- In:
Business strategy review
23
(
2012
)
1
,
pp. 51-56
Persistent link: https://www.econbiz.de/10009839961
Saved in:
4
PROFITING WHEN CUSTOMERS CHOOSE VALUE OVER PRICE
Hinterhuber, Andreas
;
Bertini, Marco
- In:
Business strategy review
22
(
2011
)
1
,
pp. 46-50
Persistent link: https://www.econbiz.de/10008898569
Saved in:
5
WHEN THE NAME IS THE GAME
Bertini, Marco
;
Gourville, John
;
Ofek, Elie
- In:
Business strategy review
22
(
2011
)
3
,
pp. 50-56
Persistent link: https://www.econbiz.de/10009263603
Saved in:
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