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~isPartOf:"Business to business electronic commerce : challenges and solutions"
~isPartOf:"Handbook of strategic e-business management"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"Springer eBook Collection"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Electronic Commerce"
~subject:"Geschäftsmodell"
~subject:"Konsumentenverhalten"
~subject:"Mobile Marketing"
~subject:"Supply chain"
~subject:"United States"
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Electronic Commerce
Geschäftsmodell
Konsumentenverhalten
Mobile Marketing
Supply chain
United States
Beziehungsmarketing
4
Consumer behaviour
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Mobile communications
3
Mobilkommunikation
3
Distribution channel
2
E-commerce
2
Internet
2
Mobile marketing
2
Online retailing
2
Online-Handel
2
Vertriebsweg
2
Advertising
1
App adoption
1
Benefits and cost of shopping
1
Big Data
1
Big data
1
Communication
1
Competition
1
Customer loyalty
1
Data Mining
1
Data mining
1
Data protection
1
Datenschutz
1
Einzelhandel
1
Forgiveness
1
High-price products
1
Incentives
1
Innovation adoption
1
Innovationsakzeptanz
1
Interactive marketing
1
Internet der Dinge
1
Internet of Things
1
Internet of things
1
Loyalty
1
Marketing management
1
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Verhoef, Peter C.
Heinemann, Gerrit
11
Martínez-López, Francisco J.
8
Kollmann, Tobias
6
Pauwels, Koen
5
Spann, Martin
5
Theobald, Axel
5
Hoffman, Donna L.
4
Kauffman, Robert J.
4
Noort, Guda van
4
Novak, Thomas P.
4
Wirtz, Bernd W.
4
Deges, Frank
3
Eigenraam, Anniek W.
3
Gensler, Sonja
3
Hofacker, Charles F.
3
Kannan, P. K.
3
Labrecque, Lauren I.
3
Lang, Karl R.
3
Nicoletti, Bernardo
3
Pavlou, Paul A.
3
Ratchford, Brian Thomas
3
Ruyter, Ko de
3
Shankar, Venkatesh
3
Verlegh, Peeter
3
Yadav, Manjit S.
3
Adam, Marc Thomas Philipp
2
Albach, Horst
2
Andrews, Michelle
2
Bacile, Todd J.
2
Bart, Yakov
2
Benbasat, Izak
2
Benlian, Alexander
2
Bernritter, Stefan F.
2
Berres, Anita
2
Bijmolt, Tammo H. A.
2
Bliemel, Friedhelm
2
Breitsohl, Jan
2
Brennan, Timothy J.
2
Bullinger, Hans-Jörg
2
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Business to business electronic commerce : challenges and solutions
Handbook of strategic e-business management
International journal of electronic commerce : IJEC
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Springer eBook Collection / Business and Economics
Springer eBook Collection
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing
2
Customer engagement marketing
1
ERIM report series research in management
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of marketing
1
Universia business review : UBR
1
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ECONIS (ZBW)
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1
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
2
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
3
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
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