//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"CESifo working papers"
~isPartOf:"Global advertising practice in a borderless world"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Working paper / European Institute for Advanced Studies in Management"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Advertising industry
30
Werbewirtschaft
30
Globalisierung
13
Globalization
13
Werbung
8
Advertising
7
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Agency theory
3
Branchenentwicklung
3
Creativity
3
Kreativität
3
Prinzipal-Agent-Theorie
3
Sector development
3
advertising agency
3
Advertising effects
2
Brand management
2
Digital media
2
Digitale Medien
2
KMU
2
Lieferantenmanagement
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Middle East
2
Mittlerer Osten
2
Nachhaltige Entwicklung
2
Profitability
2
Rentabilität
2
SME
2
South Africa
2
Stakeholder
2
Supplier relationship management
2
Sustainable development
2
Südafrika
2
Theorie
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Brennan, Linda
1
Crawford, Robert
1
Grimes, Tony
1
Kitchen, Philip J.
1
Spickett-Jones, J. Graham
1
Published in...
All
CESifo working papers
Global advertising practice in a borderless world
Journal of marketing communications
Working paper / European Institute for Advanced Studies in Management
A master class in brand planning : the timeless works of Stephen King
3
Journal of historical research in marketing
3
Brand Planning : starke Strategien für Marken und Kampagnen
2
Trademarks, brands, and competitiveness
2
American business, politics, and society
1
CIM coursebook
1
Die Stern-Bibliothek
1
Econ Business
1
European research studies
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Werbe- und Markenforschung
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
1
Media brands and branding
1
Routledge studies in international business and the world economy
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
2
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->