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~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Wissenschaftliche Schriften im Wissenschaftlichen Verlag Dr. Schulz-Kirchner : Reihe 2, Betriebswirtschaftliche Beiträge"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Großbritannien"
~subject:"Konsumgütermarketing"
~subject:"Marketingmanagement"
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Cosmetics
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Consumer behaviour
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Cases on branding strategies and product development : successes and pitfalls
Wissenschaftliche Schriften im Wissenschaftlichen Verlag Dr. Schulz-Kirchner : Reihe 2, Betriebswirtschaftliche Beiträge
Young consumers : insight and ideas for responsible marketers
Consumer goods Europe
2
The journal of consumer marketing
2
Arbeitspapiere des Fachgebietes BWL, Marketing
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Corporate social responsibility : a case study approach
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Diskussionsbeiträge / IEW, Institut für Europäische Wirtschaft, Fakultät für Wirtschaftswissenschaft der Ruhr-Universität Bochum
1
Europäisches Studienprogramm für Betriebswirtschaft London - Madrid - Reims - Reutlingen / Reutlinger Arbeitsberichte
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global corporate citizenship
1
Inside marketing : practices, ideologies, devices
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurship education : IJEE
1
International journal of management, economics and social sciences : IJMESS
1
International review on public and non-profit marketing
1
Journal of advanced research in law and economics : JARLE
1
Journal of business strategy
1
Journal of strategic marketing
1
Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Produktmanagement im Einzelhandel und der Medienwelt
1
Schriftenreihe Marketing, Management
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
Tạp chí khoa học
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ECONIS (ZBW)
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
2
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
3
Environmentally friendly parenting : are cloth nappies a step too far?
Pendry, Louise F.
;
Mewse, Avril J.
;
Burgoyne, Carole B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009535634
Saved in:
4
Strategische Konkurrenzanalyse im Konsumgütermarketing : theoretische Grundlagen und Operationalisierung
Link, Ulrich
-
1988
Persistent link: https://www.econbiz.de/10000739207
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