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~isPartOf:"Chinese management studies"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Kinder"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
3
Geschenk
3
Gifts
3
Customer acquisition
1
Customer retention
1
Customer satisfaction
1
Decision under uncertainty
1
Entscheidung unter Unsicherheit
1
Experiential gifts
1
Frauen
1
Hedonic gifts
1
Hotel industry
1
Hotellerie
1
Kundenbindung
1
Kundengewinnung
1
Kundenzufriedenheit
1
Online retailing
1
Online-Handel
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Option scarcity
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Regret theory
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Substitute scarcity
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Unit scarcity
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Women
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Barnes, Donald C.
1
Beatty, Sharon E.
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Chen, Tser-yieth
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Giese, Andreas
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Gillison, Stephanie T.
1
Gouthier, Matthias
1
Krämer, Tobias
1
Lin, Yen Ling
1
Ludwig, Nadine Laura
1
Reynolds, Kristy E.
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Yeh, Tsai-lien
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Chinese management studies
Journal of marketing theory and practice : JMTP
Journal of business research : JBR
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
The journal of consumer marketing
6
Journal of retailing and consumer services
5
Journal of consumer behaviour : an international research review
4
Journal of retailing
4
Psychology & marketing
4
European journal of marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Marketing letters : a journal of research in marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific journal of marketing and logistics
2
International journal of consumer studies
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of public economics
2
The international review of retail, distribution and consumer research
2
The journal of corporate accounting & finance
2
Annals of tourism research : ATR ; a social sciences journal
1
Applied economics letters
1
Bricolage : Innsbrucker Zeitschrift für europäische Ethnologie
1
Discussion paper / Tinbergen Institute
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ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economic modelling
1
Economics / Discussion papers : the open-access, open-assessment e-journal
1
European economic review : EER
1
European journal of operational research : EJOR
1
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
1
Handelsforschung
1
IZA Discussion Paper
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems research : ISR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of behavioral and experimental economics
1
Journal of behavioral decision making
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ECONIS (ZBW)
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How substitute scarcity appeals effect on experiential gift's purchase intention?
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Lin, Yen Ling
- In:
Chinese management studies
17
(
2023
)
4
,
pp. 755-769
Persistent link: https://www.econbiz.de/10014336648
Saved in:
2
Female-friend gift-card giving
Gillison, Stephanie T.
;
Beatty, Sharon E.
;
Reynolds, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013358799
Saved in:
3
After-service gifts : evaluating how presence, context and value impact customer satisfaction and customer delight
Barnes, Donald C.
;
Krämer, Tobias
;
Gouthier, Matthias
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012607658
Saved in:
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