Female-friend gift-card giving
Stephanie T. Gillison, Sharon E. Beatty, and Kristy E. Reynolds
| Year of publication: |
2022
|
|---|---|
| Authors: | Gillison, Stephanie T. ; Beatty, Sharon E. ; Reynolds, Kristy E. |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 4, p. 421-439
|
| Subject: | Geschenk | Gifts | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1973903 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013358799