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~isPartOf:"Cogent business & management"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer marketing"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Lim, Weng Marc"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
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6
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Lim, Weng Marc
Warlop, Luk
11
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10
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10
Gijsbrechts, Els
9
Yi, Youjae
9
Chan, Eugene Y.
8
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7
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5
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5
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5
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5
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5
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Cogent business & management
European journal of operational research : EJOR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer marketing
Psychology & marketing
Journal of business research : JBR
5
Journal of strategic marketing
5
Journal of hospitality marketing & management
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of sport management and marketing : IJSMM
2
Journal of retailing and consumer services
2
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1
Electronic markets : EM ; the international journal of electronic commerce and business media
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
A multidimensional lens of environmental consciousness : towards an environmentally conscious theory of planned behavior
Laheri, Vishal Kumar
;
Lim, Weng Marc
;
Arya, Purushottam …
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10014519739
Saved in:
2
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
3
A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Santini, …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
Saved in:
4
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
5
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
6
A story to sell : the influence of storytelling on consumers' purchasing behavior
Oliveira Júnior, João Ricardo de
;
Coelho, Ricardo …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 239-261
Persistent link: https://www.econbiz.de/10014290508
Saved in:
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