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~isPartOf:"Cogent business & management"
~isPartOf:"ILO Working Papers"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~person:"Balmer, John M. T."
~person:"Chung, Henry F. L."
~person:"Mora Cortez, Roberto"
~subject:"B-to-B-Marketing"
~subject:"bibliografía"
~subject:"empleo"
~type_genre:"Aufsatz in Zeitschrift"
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B-to-B-Marketing
bibliografía
empleo
Business-to-business marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
B2B marketing
2
Beziehungsmarketing
2
Brand image
2
Brand management
2
Markenführung
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Relationship marketing
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1
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Bibliometrics
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Brand architecture
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Business-to-Business (B2B)
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China
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Consumer behaviour
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Contingency theory
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Corporate Brand Image
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Cross-border Payments Platform
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Dark and bright side effect
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Dual Process Theory
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Dynamism
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E-commerce
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Balmer, John M. T.
Chung, Henry F. L.
Mora Cortez, Roberto
Sharma, Piyush
5
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Dong, Maggie Chuoyan
2
Ehret, Michael
2
Ferguson, Jodie L.
2
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2
Hao, Andy
2
Johnson, Jeff S.
2
Johnston, Wesley J.
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Latinovic, Zoran
2
Malik, Ashish
2
Nagel, Duane M.
2
Rana, Nripendra P.
2
Vrontis, Demetris
2
Worm, Stefan
2
Xiao, Zhenxin
2
Xu, Shichun
2
Agarwal, Shailja
1
Alexander, Matthew
1
Almoraish, Ahmed
1
Altwaijry, Najwa
1
Appio, Francesco Paolo
1
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Ashman, Rachel
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Azer, Jaylan
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Bag, Surajit
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Baliga, Ashwin J.
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Baumgarth, Carsten
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Cogent business & management
ILO Working Papers
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
4
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
6
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1
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
2
When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? : an integration of process and modularization analysis
Wu, Mian
;
Liu, Yulong
;
Chung, Henry F. L.
;
Guo, Shoujia
- In:
Journal of business research : JBR
139
(
2022
),
pp. 843-854
Persistent link: https://www.econbiz.de/10013194420
Saved in:
3
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
4
Dynamism and B2B firm performance : the dark and bright contingent role of B2B relationships
Chung, Henry F. L.
;
Kingshott, Russel P. J.
;
MacDonald, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 250-259
Persistent link: https://www.econbiz.de/10012509658
Saved in:
5
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
6
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
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