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~isPartOf:"Cogent business & management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
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B-to-B-Marketing
864
Business-to-business marketing
864
Lieferantenmanagement
506
Supplier relationship management
506
Relationship marketing
251
Beziehungsmarketing
250
Marketing management
136
Marketingmanagement
136
Business network
90
E-commerce
90
Electronic Commerce
90
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90
Brand management
87
Markenführung
87
Consumer behaviour
86
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Salespeople
81
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B2B
77
Social Web
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64
Online-Marketing
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Value creation
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Betriebliche Wertschöpfung
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Brand image
62
Customer value
53
Innovation
53
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Bibliometrics
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Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
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Firm performance
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3
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2
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2
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2
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2
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2
Shabbir, Rizwan
2
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2
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2
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1
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1
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1
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1
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1
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Cogent business & management
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Journal of business ethics : JOBE
The journal of business & industrial marketing
Journal of business research : JBR
9
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of business-to-business marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Businesses
1
Central European business review : CEBR
1
Decision sciences
1
Economic research
1
European journal of marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of retailing and consumer services
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
REGE revista de gestão
1
Schmalenbach business review : sbr
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ECONIS (ZBW)
68
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51
A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector
Kim, Ji-hern
;
Hyun, Yong J.
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 424-438
Persistent link: https://www.econbiz.de/10008991580
Saved in:
52
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
53
Brand stability as a signaling phenomen : an empirical investigation in industrial markets
Leischnig, Alexander
;
Enke, Margit
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 116-1122
Persistent link: https://www.econbiz.de/10009490241
Saved in:
54
Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina
;
Bengtsson, Maria
;
Wincent, Joakim
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
Saved in:
55
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
56
The industrial brand personality scale : building strong business-to-business brands
Herbst, Uta
;
Merz, Michael A.
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1072-1081
Persistent link: https://www.econbiz.de/10009490300
Saved in:
57
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
58
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
59
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
Saved in:
60
Managing industrial brand equity : developing tangible benefits for intangible assets
Zaichkowsky, Judith Lynne
;
Parlee, Myles
;
Hill, Jeanette
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 776-783
Persistent link: https://www.econbiz.de/10008737506
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