//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Brodie, Roderick J."
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand image
Relationship marketing
4
Betriebliche Wertschöpfung
3
Customer integration
3
Kundenintegration
3
Markenimage
3
Social Web
3
Social web
3
Value creation
3
Bibliometrics
2
Bibliometrie
2
Co-creation of value
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
University research
2
Universitäre Forschung
2
Academic Search Engine Optimization (ASEO)
1
Academic research
1
Actor engagement
1
Advertising industry
1
Airline
1
Betriebswirtschaftsstudium
1
Bewertung
1
Brand management
1
Business and economics education
1
Business model
1
Business models
1
Business network
1
Citation
1
Citation type
1
Citations
1
Clarivate™ web of science
1
Conceptual articles
1
Conceptual framework
1
Contemporary marketing practices
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Case study
Aufsatz in Zeitschrift
5
Language
All
English
Author
All
Brodie, Roderick J.
Diamantopoulos, Adamantios
13
Gupta, Suraksha
12
Ko, Eunju
12
Naudé, Peter
11
Agnihotri, Raj
10
Foroudi, Pantea
10
Kim, Kyung Hoon
10
Terho, Harri
10
Valette-Florence, Pierre
10
Balaji, M. S.
9
Christodoulides, George
9
Ewing, Michael
8
Sharma, Piyush
8
Veloutsou, Cleopatra
8
Arslanagic-Kalajdzic, Maja
7
La Rocca, Antonella
7
Melewar, T. C.
7
Nyadzayo, Munyaradzi W.
7
Akter, Shahriar
6
Bartikowski, Boris
6
Casidy, Riza
6
Dwivedi, Yogesh Kumar
6
Eggert, Andreas
6
Henneberg, Stephan
6
Itani, Omar S.
6
Michel, Géraldine
6
Mohan, Mayoor
6
Oghazi, Pejvak
6
Roy, Sanjit
6
Snehota, Ivan
6
Aiello, Gaetano
5
Andersen, Poul Houman
5
Babin, Barry J.
5
Brown, Brian P.
5
Cornwell, T. Bettina
5
Donthu, Naveen
5
Filieri, Raffaele
5
Foroudi, Mohammad Mahdi
5
Frow, Pennie
5
more ...
less ...
Published in...
All
Cogent business & management
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of service research : JSR
4
Journal of service theory and practice : JSTP
2
European journal of marketing : EJM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of service research
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
2
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
3
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
4
Investigating the service brand : a customer value perspective
Brodie, Roderick J.
;
Whittome, James R. M.
;
Brush, …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003840062
Saved in:
5
The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 230-240
Persistent link: https://www.econbiz.de/10003432087
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->