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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Bijmolt, Tammo H. A."
~person:"Geuens, Maggie"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Werbewirkung"
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Consumer behaviour
Einzelhandel
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Konsumentenverhalten
9
Brand management
3
E-commerce
3
Electronic Commerce
3
Markenführung
3
Meta-Analyse
3
Meta-analysis
3
Advertising
2
Advertising effects
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Beziehungsmarketing
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Bijmolt, Tammo H. A.
Geuens, Maggie
Warlop, Luk
11
Woodside, Arch G.
10
Gijsbrechts, Els
9
Yi, Youjae
9
Chan, Eugene Y.
8
Dekimpe, Marnik G.
7
Verhoef, Peter C.
7
Bagozzi, Richard P.
6
Clement, Michel
6
Hollebeek, Linda D.
6
Pauwels, Koen
6
Sauer, Nicola E.
6
Spence, Charles
6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Das, Gopal
5
De Angelis, Matteo
5
Grewal, Dhruv
5
Hennig-Thurau, Thorsten
5
Homburg, Christian
5
Keh, Hean Tat
5
Lim, Weng Marc
5
Natter, Martin
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Neslin, Scott A.
5
Septianto, Felix
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Skiera, Bernd
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Sprott, David E.
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Sung, Yongjun
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Van Dat Tran
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Astous, Alain d'
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Ding Hooi Ting
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Egala, Sulemana Bankuoru
4
Eisend, Martin
4
Gijsenberg, Maarten J.
4
Gonc̦alves, Helena Martins
4
Heitmann, Mark
4
Herrmann, Andreas
4
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
18
Journal of business research : JBR
11
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing research : JMR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Customer engagement marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
Journal of business and psychology
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of marketing research
1
Journal of media business studies
1
Journal of public policy & marketing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New directions in international advertising research
1
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ECONIS (ZBW)
10
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1
Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina
;
Bijmolt, Tammo H. A.
;
Maestripieri, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
Saved in:
2
Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de
;
Fennis, Bob Michaël
;
Bijmolt, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
Saved in:
3
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
4
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
5
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
6
Combined influence of selective focus and decision involvement on attitude-behavior consistency in a context of memory-based decision making
Van Kerckhove, Anneleen
;
Vermeir, Iris
;
Geuens, Maggie
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 539-560
Persistent link: https://www.econbiz.de/10009130511
Saved in:
7
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
Saved in:
8
Motivated consumer innovativeness : concept, measurement, and validation
Vandercasteele, Bert
;
Geuens, Maggie
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 308-318
Persistent link: https://www.econbiz.de/10008810619
Saved in:
9
The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
Saved in:
10
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
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