Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Year of publication: |
2011
|
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Authors: | Arts, Joep W. C. ; Frambach, Rudolf T. ; Bijmolt, Tammo H. A. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 2, p. 134-144
|
Subject: | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis |
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