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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Bijmolt, Tammo H. A."
~person:"Herrmann, Andreas"
~person:"Sung, Yongjun"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Werbewirkung"
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Consumer behaviour
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Brand image
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Markenimage
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Beziehungsmarketing
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Bijmolt, Tammo H. A.
Herrmann, Andreas
Sung, Yongjun
Warlop, Luk
11
Woodside, Arch G.
10
Gijsbrechts, Els
9
Yi, Youjae
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Chan, Eugene Y.
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Dekimpe, Marnik G.
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Verhoef, Peter C.
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Bagozzi, Richard P.
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Clement, Michel
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Hollebeek, Linda D.
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Pauwels, Koen
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Sauer, Nicola E.
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Amoah, John
5
Bigné Alcañiz, J. Enrique
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Das, Gopal
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De Angelis, Matteo
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Grewal, Dhruv
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Hennig-Thurau, Thorsten
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Homburg, Christian
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Keh, Hean Tat
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Lim, Weng Marc
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Neslin, Scott A.
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Septianto, Felix
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Skiera, Bernd
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Van Dat Tran
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Eisend, Martin
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4
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4
Gonc̦alves, Helena Martins
4
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Journal of marketing
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
International journal of advertising : the review of marketing communications
5
Journal of retailing
5
Marketing letters : a journal of research in marketing
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business economics : JBE
4
Journal of business research : JBR
4
Journal of marketing research : JMR
4
Die Betriebswirtschaft : DBW
3
European journal of marketing : EJM
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
Review of managerial science
3
The journal of brand management : an international journal
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Fundamentals of marketing research ; Vol. 6
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing communications
2
Journal of marketing research
2
MSI reports : working paper series
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Corporate reputation review : an international journal
1
Customer engagement marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Emerald insight
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
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ECONIS (ZBW)
15
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1
Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina
;
Bijmolt, Tammo H. A.
;
Maestripieri, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
Saved in:
2
Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de
;
Fennis, Bob Michaël
;
Bijmolt, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
Saved in:
3
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
4
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
5
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
6
Gucci versus Old Navy : interplay of brand personality and regulatory focus in advertising persuasion
Kim, Dong Hoo
;
Sung, Yongjun
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1076-1087
Persistent link: https://www.econbiz.de/10010232495
Saved in:
7
Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun
;
Choi, Sejung Marina
;
Tinkham, Spencer F.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
Saved in:
8
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
9
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
10
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
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