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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Bijmolt, Tammo H. A."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Werbewirkung"
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Consumer behaviour
Einzelhandel
Internet marketing
SME
Werbewirkung
Konsumentenverhalten
5
E-commerce
3
Electronic Commerce
3
Meta-Analyse
3
Meta-analysis
3
Beziehungsmarketing
2
Business model
2
Digitalisierung
2
Digitization
2
Geschäftsmodell
2
Kundenbindungsprogramm
2
Loyalty program
2
Relationship marketing
2
USA
2
United States
2
Advertising
1
Advertising effects
1
Arzneimittel
1
Ausgaben
1
Bonus premiums
1
Brand equity
1
Brand management
1
Choice drivers
1
Compulsive buying
1
Consumer purchase behavior
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer relationship management
1
Direct mailings
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Direct marketing
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Direktmarketing
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Dynamische Wirtschaftstheorie
1
Economic dynamics
1
Expenditure
1
Food retailing
1
Friendship
1
Grocery retailing
1
Innovation adoption
1
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Bulgarian
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Bijmolt, Tammo H. A.
Warlop, Luk
11
Woodside, Arch G.
10
Gijsbrechts, Els
9
Yi, Youjae
9
Chan, Eugene Y.
8
Dekimpe, Marnik G.
7
Verhoef, Peter C.
7
Bagozzi, Richard P.
6
Clement, Michel
6
Pauwels, Koen
6
Sauer, Nicola E.
6
Spence, Charles
6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Das, Gopal
5
Grewal, Dhruv
5
Hennig-Thurau, Thorsten
5
Hollebeek, Linda D.
5
Homburg, Christian
5
Keh, Hean Tat
5
Lim, Weng Marc
5
Natter, Martin
5
Neslin, Scott A.
5
Septianto, Felix
5
Skiera, Bernd
5
Sprott, David E.
5
Sung, Yongjun
5
Van Dat Tran
5
Astous, Alain d'
4
Chang, Chingching
4
De Angelis, Matteo
4
Egala, Sulemana Bankuoru
4
Eisend, Martin
4
Geuens, Maggie
4
Gijsenberg, Maarten J.
4
Gonc̦alves, Helena Martins
4
Heitmann, Mark
4
Herrmann, Andreas
4
Hüttl-Maack, Verena
4
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of marketing research : JMR
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Customer engagement marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of marketing research
1
Journal of media business studies
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina
;
Bijmolt, Tammo H. A.
;
Maestripieri, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
Saved in:
2
Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de
;
Fennis, Bob Michaël
;
Bijmolt, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
Saved in:
3
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
4
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
5
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
Saved in:
6
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
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