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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Das, Gopal"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
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Consumer behaviour
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3
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3
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gift giving
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Das, Gopal
Warlop, Luk
11
Woodside, Arch G.
10
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9
Yi, Youjae
9
Chan, Eugene Y.
8
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7
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of business research : JBR
6
Journal of retailing and consumer services
6
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Global business review
2
Marketing intelligence & planning
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2
Asia Pacific journal of marketing and logistics
1
International journal of business and emerging markets : IJBEM
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International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
5
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
3
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
4
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
5
Consumer responses to combined arousal-inducing stimuli
Das, Gopal
;
Hagtvedt, Henrik
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 213-215
Persistent link: https://www.econbiz.de/10011490896
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