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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Grewal, Dhruv"
~person:"Sauer, Nicola E."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Relationship marketing"
~subject:"SME"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
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Relationship marketing
SME
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Konsumentenverhalten
9
Social Web
5
Social web
5
Brand image
3
Ladengestaltung
3
Markenimage
3
Retail trade
3
Store design
3
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2
Brand management
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Grewal, Dhruv
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Warlop, Luk
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10
Woodside, Arch G.
10
Yi, Youjae
10
Dekimpe, Marnik G.
9
Chan, Eugene Y.
8
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8
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6
Hollebeek, Linda D.
6
Lehmann, Donald R.
6
Muller, Eitan
6
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6
Skiera, Bernd
6
Sprott, David E.
6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Das, Gopal
5
Eisend, Martin
5
Goldenberg, Jacob
5
Homburg, Christian
5
Kamakura, Wagner A.
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Libai, Barak
5
Lim, Weng Marc
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5
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4
Geuens, Maggie
4
Gonc̦alves, Helena Martins
4
Grinstein, Amir
4
Heitmann, Mark
4
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of retailing
26
Journal of the Academy of Marketing Science
12
Journal of marketing
9
Journal of business research : JBR
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing : ZFP ; journal of research and management
4
Journal of marketing research : JMR
3
Journal of marketing education : JME
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of destination marketing & management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service research : JSR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Review of marketing research
1
The journal of consumer marketing
1
The journal of product & brand management
1
The service industries journal
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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ECONIS (ZBW)
12
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
3
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Saved in:
4
Motivational drivers of content contribution to company- versus consumer-hosted online communities
Teichmann, Karin
;
Sauer, Nicola E.
;
Plank, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10010527157
Saved in:
5
Online consumption communities : an introduction
Sauer, Nicola E.
;
Wiertz, Caroline
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 235-239
Persistent link: https://www.econbiz.de/10010527173
Saved in:
6
Special issue: Online consumption communities
Sauer, Nicola E.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010527174
Saved in:
7
Retail atmospherics and in-store nonverbal cues : an introduction
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Puccinelli, Nancy M.
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 469-471
Persistent link: https://www.econbiz.de/10010382592
Saved in:
8
Special issue: Retail atmospherics and in-store nonverbal cues
Grewal, Dhruv
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010382594
Saved in:
9
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
10
Drivers of consumer-brand identification
Sauer, Nicola E.
;
Ratneshwar, Srinivasan
;
Sen, Sankar
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 406-418
Persistent link: https://www.econbiz.de/10009684889
Saved in:
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