Retail atmospherics and in-store nonverbal cues : an introduction
Dhruv Grewal and Anne L. Roggeveen; Nancy M. Puccinelli; Charles Spence
| Year of publication: |
2014
|
|---|---|
| Authors: | Grewal, Dhruv ; Roggeveen, Anne L. ; Puccinelli, Nancy M. ; Spence, Charles |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 7, p. 469-471
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010382592