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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Herrmann, Andreas"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Relationship marketing"
~subject:"SME"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
Internet marketing
Relationship marketing
SME
Theory
Konsumentenverhalten
4
Product design
3
Produktgestaltung
3
Brand
2
Brand image
2
Deutschland
2
Gender
2
Germany
2
Geschlecht
2
Markenartikel
2
Markenimage
2
Product differentiation
2
Produktdifferenzierung
2
Advertising
1
Aesthetics
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Air passenger transport
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1
Consumer motivation
1
Consumer preferences
1
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1
Emotion
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Marktforschung
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1
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4
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Article in journal
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Aufsatz in Zeitschrift
4
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Bulgarian
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Author
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Herrmann, Andreas
Warlop, Luk
11
Gijsbrechts, Els
10
Woodside, Arch G.
10
Yi, Youjae
10
Dekimpe, Marnik G.
9
Chan, Eugene Y.
8
Verhoef, Peter C.
8
Sauer, Nicola E.
7
Bagozzi, Richard P.
6
Hollebeek, Linda D.
6
Lehmann, Donald R.
6
Muller, Eitan
6
Pauwels, Koen
6
Skiera, Bernd
6
Sprott, David E.
6
Amoah, John
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Das, Gopal
5
Eisend, Martin
5
Goldenberg, Jacob
5
Grewal, Dhruv
5
Homburg, Christian
5
Kamakura, Wagner A.
5
Libai, Barak
5
Lim, Weng Marc
5
Natter, Martin
5
Neslin, Scott A.
5
Ruyter, Ko de
5
Septianto, Felix
5
Spence, Charles
5
De Angelis, Matteo
4
Egala, Sulemana Bankuoru
4
Geuens, Maggie
4
Gonc̦alves, Helena Martins
4
Grinstein, Amir
4
Heitmann, Mark
4
Hennig-Thurau, Thorsten
4
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Journal of business economics : JBE
10
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
10
Die Betriebswirtschaft : DBW
5
Marketing : ZFP ; journal of research and management
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Journal of marketing
3
Journal of retailing
3
Review of managerial science
3
Zeitschrift für Planung : ZP
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Marketing letters : a journal of research in marketing
2
Die Bank
1
European journal of marketing : EJM
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
Gabler-Lehrbuch
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Lehrbuch
1
MSI reports : working paper series
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Schmalenbach business review : sbr
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
Zeitschrift für Planung & Unternehmenssteuerung
1
Zeitschrift für Verkehrswissenschaft : ZfV
1
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ECONIS (ZBW)
4
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1
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1
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
2
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
3
Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
Saved in:
4
Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus
;
Heitmann, Mark
;
Herrmann, Andreas
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 39-66
Persistent link: https://www.econbiz.de/10003812196
Saved in:
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