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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Skiera, Bernd"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
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Consumer behaviour
Einzelhandel
Internet marketing
SME
Online-Marketing
4
Preismanagement
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Pricing
3
Pricing strategy
3
Firm value
2
Online retailing
2
Online-Handel
2
Profitability
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Rentabilität
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Auktionstheorie
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Deal-of-the-day
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Skiera, Bernd
Warlop, Luk
11
Woodside, Arch G.
10
Gijsbrechts, Els
9
Yi, Youjae
9
Chan, Eugene Y.
8
Dekimpe, Marnik G.
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Verhoef, Peter C.
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Bagozzi, Richard P.
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Hollebeek, Linda D.
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Pauwels, Koen
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Sauer, Nicola E.
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Amoah, John
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Bigné Alcañiz, J. Enrique
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Bijmolt, Tammo H. A.
5
Clement, Michel
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Das, Gopal
5
De Angelis, Matteo
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Grewal, Dhruv
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Homburg, Christian
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Lim, Weng Marc
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Natter, Martin
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Neslin, Scott A.
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Septianto, Felix
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Spence, Charles
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Sprott, David E.
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Van Dat Tran
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Ding Hooi Ting
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Egala, Sulemana Bankuoru
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Eisend, Martin
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Geuens, Maggie
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Gonc̦alves, Helena Martins
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Hennig-Thurau, Thorsten
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Hüttl-Maack, Verena
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Jiang, Yushi
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Jibril, Abdul Bashiru
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Kamakura, Wagner A.
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Keelson, Solomon Abekah
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Journal of retailing
4
European journal of operational research : EJOR
3
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Electronic commerce research and applications
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Hessen-media : Schriftenreihe der Landesinitiative Hessen-media
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic commerce : IJEC
1
Journal of business economics : JBE
1
Journal of creating value
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
1
Leitfaden Online-Marketing ; [Bd. 1]
1
MIT sloan management review
1
Marketing : journal of research and management
1
Marketing : value creation or value destruction?
1
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Report / Marketing Science Institute
1
Schmalenbach business review : sbr
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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ECONIS (ZBW)
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1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
3
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
4
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
5
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
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