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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Zhao, Yi"
~source:"econis"
~subject:"Konsumentenverhalten"
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Consumer behaviour
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1995-1997
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Alkoholfreies Getränk
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Bayes-Statistik
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Zhao, Yi
Dhar, Ravi
12
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Chintagunta, Pradeep K.
10
Kumar, V.
9
Bronnenberg, Bart J.
8
Braun, Michael
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Chen, Yuxin
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Dahl, Darren W.
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Feinberg, Fred M.
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Iyengar, Radha
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Salisbury, Linda Court
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Sun, Baohong
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Che, Hai
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Heerde, Harald J. van
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Liberali, Guilherme
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Tucker, Catherine
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Urban, Glen L.
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Van Den Bulte, Christophe
6
Zauberman, Gal
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Amir, On
5
Aribarg, Anocha
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Arora, Neeraj
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Bradlow, Eric T.
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Danaher, Peter J.
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Fader, Peter
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Häubl, Gerald
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Inman, J. Jeffrey
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Jong, Martijn G. de
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Lambrecht, Anja
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LeBoeuf, Robyn A.
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Nelson, Leif D.
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Pieters, Rik
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Thomas, Manoj
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Cogent business & management
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
2
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
4
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
5
Modeling the underreporting bias in panel survey data
Yang, Sha
;
Zhao, Yi
;
Dhar, Ravi
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 525-539
Persistent link: https://www.econbiz.de/10003984577
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