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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of marketing research : JMR"
~person:"Pieters, Rik"
~person:"Zhao, Yi"
~source:"econis"
~subject:"Bayes-Statistik"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Consumer Behaviour"
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Bayes-Statistik
Konsumentenverhalten
Consumer behaviour
8
Bayesian inference
2
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Market research
2
Marktforschung
2
1995-1997
1
Advertising effects
1
Australia
1
Australien
1
Bayesian estimation
1
Beziehungsmarketing
1
Brand image
1
Crisis management
1
Customer value
1
Emerging economies
1
Emotion
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Familienökonomik
1
Family economics
1
Group decision-making
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Gruppenentscheidung
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Imitation strategy
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Imitationsstrategie
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Krisenmanagement
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Kundenwert
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Markenimage
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Marketing management
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Marketingmanagement
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Measurement
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Messung
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Perception
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Product quality
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Produktqualität
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Präferenztheorie
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Relationship marketing
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English
8
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Pieters, Rik
Zhao, Yi
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Van Dat Tran
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Aribarg, Anocha
3
Bagozzi, Richard P.
3
Bang Nguyen Viet
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Chen, Charlie C.
3
Chovancová, Miloslava
3
Cutright, Keisha M.
3
Ding Hooi Ting
3
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Cogent business & management
Journal of marketing research : JMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Advances in services marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Handbook of consumer psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of the American Statistical Association : JASA
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Psychology & marketing
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
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1
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
2
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
4
When high-similarity copycats lose and moderate-similarity copycats gain : the impact of comparative evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009507245
Saved in:
5
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
6
Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de
;
Pieters, Rik
;
Fox, Jean-Paul
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
Saved in:
7
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
8
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
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