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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of product & brand management"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Brand management
512
Markenführung
512
Consumer behaviour
387
Konsumentenverhalten
387
Brand image
366
Markenimage
366
Brand
239
Markenartikel
237
Beziehungsmarketing
150
Relationship marketing
150
Social Web
96
Internet marketing
88
Online-Marketing
88
Advertising effects
54
Werbewirkung
54
Marketing management
47
Marketingmanagement
47
Emotion
46
Brand loyalty
45
Markentreue
37
Luxury goods
35
Luxusgüter
35
Viral marketing
29
Virales Marketing
29
Corporate Social Responsibility
27
Corporate social responsibility
27
Social media
25
Customer satisfaction
24
Kundenzufriedenheit
24
USA
23
Advertising
22
Confidence
22
United States
22
Vertrauen
22
Werbung
21
Corporate reputation
20
Customer integration
20
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20
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Aufsatz in Zeitschrift
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96
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96
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Loureiro, Sandra Maria Correia
5
Sarmento, Eduardo Moraes
3
Wallace, Elaine
3
Guerreiro, João Pedro Silva Martins
2
Guzman, Francisco
2
Ibrahim, Blend
2
Jibril, Abdul Bashiru
2
Kennedy, Eric
2
Rita, Paulo
2
Stavros, Constantino
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Adreu Domingo, David
1
Ahmad, Amna
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amani, David
1
Amelia, Maria Veronica
1
Amoah, John
1
Arcand, Manon
1
Ardekani, Saeid Saeida
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Bahtiar Mohamad
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Basaran Borsai, Anne Marie
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Billore, Aditya
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Bonilla Quijada, María del Rocío
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Buil, Isabel
1
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Published in...
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Cogent business & management
Journal of promotion management : innovations in planning and applied research
The journal of product & brand management
Journal of business research : JBR
102
The journal of brand management : an international journal
54
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
Journal of electronic commerce research : JECR
8
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ECONIS (ZBW)
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81
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
82
An experiential model of consumer engagement in social media
Tafesse, Wondwesen
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
Saved in:
83
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
84
Does social currency matter in creation of enhanced brand experience?
Trudeau H., Sabrina
;
Shobeiri, Saeed
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10011563046
Saved in:
85
The impact of brand evangelism on oppositional referrals towards a rival brand
Marticotte, Francois
;
Arcand, Manon
;
Baudry, Damien
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 538-549
Persistent link: https://www.econbiz.de/10011587821
Saved in:
86
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
87
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
88
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
89
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
90
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
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