Alhamami, Ahmed Abdullah; Hashim, Noor Azuan; Hamid, … - In: Cogent business & management 11 (2024) 1, pp. 1-20
contingency theory, ESMU and market orientation (MO) are expected to affect business performance (BP), which include profitability … of Smart PLS 4 showed that ESMU affected positively business performance, profitability, customer satisfaction, and MO …. MO also affected business performance, profitability and customer satisfaction and mediated partially the effect of ESMU …