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~isPartOf:"Competition in higher education branding and marketing : national and global perspectives"
~type_genre:"Book section"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Sammelwerk"
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Brand management
11
Dienstleistungsmanagement
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Higher education institution
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Hochschule
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11
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Ramírez, Gerardo Blanco
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Lam, Queenie K. H.
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Competition in higher education branding and marketing : national and global perspectives
Beiträge zur Hochschulpolitik
35
Fortschritte des integrierten Informationsmanagements an Hochschulen : integrierte Bereitstellung, einheitlicher Zugang und individuelle Verteilung ; Tagungsband des Abschlussworkshops zum Projekt MIRO - Münster Information System for Research and Organization, Münster, 3.11.2010
20
Forum Hochschule
18
Neue Trends im E-Learning : Aspekte der Betriebswirtschaftslehre und Informatik ; mit 35 Tabellen
17
Higher education management and development : compendium for managers
14
10 Jahre Herbsttagung zur Qualität in den Hochschulen : Rückschau und neue Entwicklungen ; Beiträge zur "Herbsttagung" des Projekts Qualitätsmanagement der Hochschulrektorenkonferenz am 9./10.11.2009 in Bonn
13
Management von Universitäten : zwischen Tradition und (Post-)Moderne
13
Universities, knowledge transfer and regional development : geography, entrepreneurship and policy
13
E-Learning-Management
12
Effectiveness of University education in Italy : employability, competences, human capital
12
Entrepreneurial universities : exploring the academic and innovative dimensions of entrepreneurship in higher education
12
Examining the role of entrepreneurial universities in regional development
12
Handbook on the entrepreneurial university
12
Managing universities : policy and organizational change from a Western European comparative perspective
12
Transitions from education to work : new perspectives from Europe and beyond
12
Developing engaged and entrepreneurial universities : theories, concepts and empirical findings
11
The university in the age of globalization : rankings, resources and reforms
11
Universities in the knowledge economy : higher education organisation and global change
11
Academic entrepreneurship in Asia : the role and impact of universities in national innovation systems
9
Controlling in Forschung und Praxis : 25 Jahre spezielle Betriebswirtschaftslehre "Controlling" an der JKU Linz
9
Gender equality programmes in higher education : international perspectives ; [5th European Conference on Gender Equality in Higher Education 2007 in Berlin]
9
Higher education and development : Annual World Bank Conference on Development Economics - Regional 2008 ; [the 19th conference was held in Beijing, China, from January 16 - 17, 2007]
9
Learning to compete in European universities : from social institution to knowledge business
9
Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
9
Strategic leadership : the general's art
9
University evolution, entrepreneurial activity and regional competitiveness
9
Geschlechtergerechte Personalentwicklung an Hochschulen : Maßnahmen und Herausforderungen
8
Going diverse: innovative answers to future challenges : gender and diversity perspectives in science, technology and business
8
Higher education in a global society
8
Hochschulmarketing
8
The university as a business?
8
Academic Entrepreneurship : Unternehmertum in der Forschung
7
Cases on innovations in educational marketing : transnational and technological strategies
7
Die Organisation von Hochschulen in Theorie und Praxis : Forschungen zur Reform des Wissenschaftsbetriebes
7
Dienstleistungsorientierung in der universitären Ausbildung : mehr Qualität im betriebswirtschaftlichen Studium ; Festschrift für Prof. Dr. Ursula Hansen zum 60. Geburtstag
7
Innovation through knowledge transfer 2012
7
Projekt Qualitätssicherung
7
Qualitätsmanagement im Spannungsfeld zwischen Kompetenzmessung und Kompetenzentwicklung
7
Recruitment, retention and retirement in higher education : building and managing the faculty of the future
7
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1
Introduction: mapping the global brandscape of higher education
Ramírez, Gerardo Blanco
- In:
Competition in higher education branding and marketing …
,
(pp. 1-12)
.
2018
Persistent link: https://www.econbiz.de/10011760271
Saved in:
2
Pathways from academe to industry : an empirical analysis of academic marketing to prospective students
Saichaie, Kem
;
Warshaw, Jarrett B.
- In:
Competition in higher education branding and marketing …
,
(pp. 13-36)
.
2018
Persistent link: https://www.econbiz.de/10011760272
Saved in:
3
Brand communication in flemish higher education : a comparison between types of institutions
Mampaey, Jelle
- In:
Competition in higher education branding and marketing …
,
(pp. 63-79)
.
2018
Persistent link: https://www.econbiz.de/10011760278
Saved in:
4
Using a mixed methods approach to examine the (re)imaging of higher education institutions in the western Balkans
Papadimitriou, Antigoni
- In:
Competition in higher education branding and marketing …
,
(pp. 81-105)
.
2018
Persistent link: https://www.econbiz.de/10011760280
Saved in:
5
Branding and the search for competitive advantage in the field of Mozambican higher education through the use of websites
Langa, Patrício V.
;
Zavale, Nelson C.
- In:
Competition in higher education branding and marketing …
,
(pp. 107-142)
.
2018
Persistent link: https://www.econbiz.de/10011760282
Saved in:
6
Higher education : the impacts of educational brand on students' decision to enroll through advertising brochures for higher education institutions in Surabaya Indonesia
Ngo, Jenny
;
Ismandoyo, Decky A.
- In:
Competition in higher education branding and marketing …
,
(pp. 143-157)
.
2018
Persistent link: https://www.econbiz.de/10011760284
Saved in:
7
The notion of branding in the higher education sector : the case of Hong Kong
Lam, Queenie K. H.
;
Tang, Hayes H. H.
- In:
Competition in higher education branding and marketing …
,
(pp. 159-179)
.
2018
Persistent link: https://www.econbiz.de/10011760285
Saved in:
8
Alumni engagement in higher education : a matter of marketing and leveraging social identities
Drezner, Noah D.
- In:
Competition in higher education branding and marketing …
,
(pp. 181-195)
.
2018
Persistent link: https://www.econbiz.de/10011760287
Saved in:
9
Branding by proxy? How hubs market (or not) higher education systems globally : the example of Qatar
Cremonini, Leon
;
Taylor, John
- In:
Competition in higher education branding and marketing …
,
(pp. 197-219)
.
2018
Persistent link: https://www.econbiz.de/10011760288
Saved in:
10
Higher education institutional rankings : evaluating their credibility for branding and marketing
McLaughlin, Gerald W.
;
McLaughlin, Josetta
;
McLaughlin, …
- In:
Competition in higher education branding and marketing …
,
(pp. 221-237)
.
2018
Persistent link: https://www.econbiz.de/10011760292
Saved in:
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