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~isPartOf:"Competitiveness review : CR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international management"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of brand management : an international journal"
~person:"Martin, Drew"
~person:"Richard, Marie-Odile"
~person:"Seo, Yuri"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Destination management"
~subject:"Strategic management"
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Consumer behaviour
Destination management
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Konsumentenverhalten
39
Brand management
13
Markenführung
13
Beziehungsmarketing
10
Internet marketing
10
Luxury goods
10
Luxusgüter
10
Online-Marketing
10
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49
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Martin, Drew
Richard, Marie-Odile
Seo, Yuri
Vrontis, Demetris
Laroche, Michel
29
Ko, Eunju
24
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
17
Bartikowski, Boris
13
Melewar, T. C.
12
Septianto, Felix
12
Christodoulides, George
11
Filieri, Raffaele
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Shukla, Paurav
10
Teng, Lefa
10
Wiedmann, Klaus-Peter
10
Balabanis, George
9
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
Pereira, Vijay
9
Phau, Ian
9
Sharma, Piyush
9
Wang, Cheng Lu
9
Beatty, Sharon E.
8
Behl, Abhishek
8
Choi, Jeonghye
8
Kapferer, Jean-Noël
8
Liu, Martin J.
8
Martínez-López, Francisco J.
8
Merchant, Altaf
8
Papadopoulos, Nicolas G.
8
Pelsmacker, Patrick de
8
Spielmann, Nathalie
8
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Competitiveness review : CR
International marketing review
Journal of business ethics : JBE
Journal of business research : JBR
Journal of international management
Qualitative market research : an international journal
Springer eBook Collection
The journal of brand management : an international journal
Global business & economics review
5
Journal for global business advancement : JGBA
5
Journal of transnational management : the official journal of the International Management Development Association
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
World review of entrepreneurship, management and sustainable development
4
Journal of consumer behaviour : an international research review
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of marketing management : MM
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Are you ready? : preparing for international operations
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business models for strategic innovation : cross-functional perspectives
1
Digital advertising : theory and research
1
Ekonomski pregled
1
EuroMed journal of business
1
European journal of cross-cultural competence and management
1
European management journal
1
Handbook of strategic e-business management
1
International journal of human resource management
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of Asia Business Studies
1
Journal of advertising
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
49
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1
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
2
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
3
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
4
Examining the role of cross-cultural factors in the international market on customer engagement and purchase intention
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of international management
28
(
2022
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013383455
Saved in:
5
Guest editorial: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
;
Rossi, Matteo
;
Vrontis, Demetris
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 277-281
Persistent link: https://www.econbiz.de/10013429375
Saved in:
6
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
7
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
8
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
Saved in:
9
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
10
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
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