//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Competitiveness review : CR"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of business ethics : JBE"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international management"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Springer eBook Collection"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Destination management"
~subject:"Strategic management"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Destination management
Strategic management
Werbewirkung
Konsumentenverhalten
2,949
Corporate social responsibility
2,174
Corporate Social Responsibility
2,166
Unternehmensethik
2,018
Business ethics
2,016
Ethics
1,365
Brand management
1,316
Markenführung
1,316
Ethik
1,283
Innovation
1,223
Unternehmenserfolg
1,051
Firm performance
1,047
USA
1,034
United States
1,018
Welt
987
World
984
China
968
Theory
938
Theorie
934
Brand image
931
Markenimage
931
Multinationales Unternehmen
920
Transnational corporation
909
Relationship marketing
866
Beziehungsmarketing
864
Managers
790
Führungskräfte
784
Innovationsmanagement
736
Innovation management
725
Führungsstil
719
Leadership style
718
Social Web
674
Social web
674
Entrepreneurship
662
Corporate Governance
642
Corporate governance
642
Stakeholder
637
Brand
636
Markenartikel
625
more ...
less ...
Online availability
All
Undetermined
2,541
Free
78
Type of publication
All
Article
3,429
Book / Working Paper
242
Type of publication (narrower categories)
All
Article in journal
3,442
Aufsatz in Zeitschrift
3,442
Collection of articles of several authors
35
Sammelwerk
35
Aufsatzsammlung
28
Conference paper
28
Konferenzbeitrag
28
Hochschulschrift
23
Konferenzschrift
14
Case study
5
Conference proceedings
5
Fallstudie
5
Festschrift
3
Lehrbuch
2
Bibliografie enthalten
1
Bibliography included
1
Fallstudiensammlung
1
Rezension
1
more ...
less ...
Language
All
English
German
110
Author
All
Laroche, Michel
30
Ko, Eunju
23
Valette-Florence, Pierre
17
Bartikowski, Boris
16
Cleveland, Mark
16
Septianto, Felix
16
Diamantopoulos, Adamantios
14
Seo, Yuri
14
Vrontis, Demetris
14
Filieri, Raffaele
13
Melewar, T. C.
13
Richard, Marie-Odile
13
Teng, Lefa
12
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Foroudi, Pantea
10
Kukar-Kinney, Monika
10
Martin, Drew
10
Pelsmacker, Patrick de
10
Phau, Ian
10
Sharma, Piyush
10
Veloutsou, Cleopatra
10
Wiedmann, Klaus-Peter
10
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Choi, Jeonghye
9
Gupta, Suraksha
9
Lindgreen, Adam
9
Mattila, Anna S.
9
Merchant, Altaf
9
Pereira, Vijay
9
Shukla, Paurav
9
Spielmann, Nathalie
9
Yang, Zhilin
9
Balabanis, George
8
Beatty, Sharon E.
8
Chowdhury, Rafi M. M. I.
8
Dennis, Charles
8
Geuens, Maggie
8
Martínez-López, Francisco J.
8
more ...
less ...
Institution
All
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Global Brand Conference <11., 2016, Bradford>
1
Griffiths School of Management / Annual Conference <11., 2020, Oradea>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Palgrave Connect (Online service)
1
Universitatea Emanuel din Oradea
1
more ...
less ...
Published in...
All
Competitiveness review : CR
Journal of advertising
Journal of business ethics : JBE
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of international management
Qualitative market research : an international journal
Springer eBook Collection
The journal of brand management : an international journal
Journal of retailing and consumer services
1,964
International journal of hospitality management
782
International journal of consumer studies
766
Psychology & marketing
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
597
NBER working paper series
593
Tourism management : research, policies, practice
538
Working paper / National Bureau of Economic Research, Inc.
506
Journal of travel and tourism marketing
457
Technological forecasting & social change : an international journal
444
NBER Working Paper
440
Asia Pacific journal of marketing and logistics
410
European journal of marketing : EJM
405
The journal of product & brand management
401
Management science : journal of the Institute for Operations Research and the Management Sciences
394
Journal of advertising research
379
European Journal of Marketing
377
Journal of marketing research : JMR
369
Journal of Consumer Marketing
365
Journal of marketing communications
361
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Cogent business & management
350
Journal of marketing management : MM
336
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
335
Journal of international consumer marketing
333
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
Journal of the Academy of Marketing Science
320
Marketing letters : a journal of research in marketing
314
Journal of retailing
312
Journal of marketing
310
SpringerLink / Bücher
309
International journal of contemporary hospitality management
303
International journal of retail & distribution management
302
Marketing intelligence & planning
301
The international review of retail, distribution and consumer research
295
Journal of fashion marketing and management
289
more ...
less ...
Source
All
ECONIS (ZBW)
3,671
Showing
1
-
10
of
3,671
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
3
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
4
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
5
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
6
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
7
Are concave ads more persuasive? : the role of immersion
Wang, Liangyan
;
Gohary, Ali
;
Chan, Eugene Y.
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 230-241
Persistent link: https://www.econbiz.de/10014575230
Saved in:
8
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
9
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
10
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->