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~isPartOf:"Competitiveness review : CR"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~person:"Arslanagic-Kalajdzic, Maja"
~person:"Liu, Martin J."
~person:"Seo, Yuri"
~person:"Teng, Lefa"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~subject:"Mode"
~subject:"Strategic management"
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Consumer behaviour
Mode
Strategic management
Konsumentenverhalten
43
Brand management
17
Markenführung
17
Brand image
13
Markenimage
13
Luxury goods
11
Luxusgüter
11
Advertising effects
8
Social Web
8
Social web
8
Werbewirkung
8
Brand
7
Cultural identity
6
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46
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48
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Arslanagic-Kalajdzic, Maja
Liu, Martin J.
Seo, Yuri
Teng, Lefa
Vrontis, Demetris
Laroche, Michel
29
Ko, Eunju
24
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
11
Melewar, T. C.
11
Richard, Marie-Odile
11
Septianto, Felix
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Brenes, Esteban R.
9
Chebat, Jean-Charles
9
Gupta, Suraksha
9
Kim, Kyung Hoon
9
Mattila, Anna S.
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Merchant, Altaf
8
Paul, Justin
8
Schlegelmilch, Bodo B.
8
Sharma, Piyush
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Balabanis, George
7
Foroudi, Pantea
7
Geuens, Maggie
7
Gustafsson, Anders
7
Lindgreen, Adam
7
Martin, Drew
7
McLean, Graeme J.
7
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Competitiveness review : CR
Journal of business ethics : JOBE
Journal of business research : JBR
Qualitative market research : an international journal
Journal for global business advancement : JGBA
6
Global business & economics review
5
International marketing review
4
Journal of promotion management : JPM
4
Journal of transnational management : the official journal of the International Management Development Association
4
World review of entrepreneurship, management and sustainable development
4
Journal of consumer behaviour : an international research review
3
International journal of advertising : the review of marketing communications
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of international management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business models for strategic innovation : cross-functional perspectives
1
Cross-cultural and critical perspectives on brands
1
Ekonomski pregled
1
EuroMed journal of business
1
European journal of cross-cultural competence and management
1
European journal of marketing
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of human resource management
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of Asia Business Studies
1
Journal of Consumer Marketing
1
Journal of Services Marketing
1
Journal of advertising
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
48
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
4
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
5
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
6
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
7
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
8
Guest editorial: reinterpreting competitive strategies in turbulent scenarios
Festa, Giuseppe
;
Rossi, Matteo
;
Vrontis, Demetris
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 277-281
Persistent link: https://www.econbiz.de/10013429375
Saved in:
9
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
10
Mainstreaming fashion rental consumption : a systematic and thematic review of literature
Jain, Ritu
;
Jain, Kokil
;
Behl, Abhishek
;
Pereira, Vijay
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1525-1539
Persistent link: https://www.econbiz.de/10013194485
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