//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Computer games as educational and management tools : uses and approaches"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~isPartOf:"Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Console game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Computerspiel
41
Video game
41
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
10
Werbewirkung
10
Learning method
9
Lernmethode
9
Advertising
8
Deutschland
8
Germany
8
Werbung
8
Brand management
7
Internet marketing
7
Markenführung
7
Online-Marketing
7
Game theory
5
Software development
5
Softwareentwicklung
5
Spieltheorie
5
Brand
4
Markenartikel
4
Pedagogy
4
Pädagogik
4
Social Web
4
Social web
4
Brand image
3
E-Learning
3
E-learning
3
Markenimage
3
Target group
3
Virtual reality
3
Virtuelle Realität
3
Zielgruppe
3
advertising
3
Betriebswirtschaftsstudium
2
Experiment
2
Graduate business education
2
Psychology of advertising
2
Simulation
2
more ...
less ...
Online availability
All
Undetermined
10
Free
3
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Aufsatz im Buch
22
Book section
22
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
33
German
8
Author
All
Dwivedi, Yogesh Kumar
2
Ahn, Sun Joo
1
Alalwan, Ali A.
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Baalsrud Hauge, Jannicke
1
Badrinarayanan, Vishag A.
1
Balakrishnan, Janarthanan
1
Barta, Sergio
1
Behm-Morawitz, Elizabeth
1
Belk, Russell W.
1
Bellman, Steven
1
Bidarra, José
1
Bleize, Daniëlle N. M.
1
Borrajo, Fernando
1
Broxtermann, Georg
1
Bueno, Yolanda
1
Buhalis, Dimitrios
1
Calza-Perez, Mauro
1
Campos, Pedro
1
Carvalho, Ana Amélia A.
1
Chapa, Sindy
1
Cheah, Isaac
1
Chetwynd, Jonathan
1
Chung, Sungwon
1
Coelho, Helena
1
Correia, Ana Castro
1
Costa Carvalho, Vitor Hugo
1
Cruz-Cunha, Maria Manuela
1
Delić, Vlado
1
Dutot, Vincent
1
Eastin, Matthew S.
1
Enri-Peiró, Sandra
1
Felix, Reto
1
Fernández, Fernando
1
Filieri, Raffaele
1
Flavián Blanco, Carlos
1
Foth, Marcus
1
Freese, Behrend
1
Garcia, Javier
1
more ...
less ...
Published in...
All
Computer games as educational and management tools : uses and approaches
Journal of marketing communications
Psychology & marketing
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
4
Key factors influencing knowledge acquisition through game-based learning
Calza-Perez, Mauro
;
Perez-Ruiz, Pilar
;
Enri-Peiró, Sandra
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1045-1059
Persistent link: https://www.econbiz.de/10014530900
Saved in:
5
Motivations of playing digital games : a review and research agenda
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 937-950
Persistent link: https://www.econbiz.de/10013186887
Saved in:
6
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
7
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
8
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
9
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
10
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->