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~isPartOf:"Computers & operations research : and their applications to problems of world concern ; an international journal"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand management"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Commentary"
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Brand management
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7
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Computers & operations research : and their applications to problems of world concern ; an international journal
Journal of business research : JBR
The journal of brand management : an international journal
571
Journal of retailing and consumer services
453
The journal of product & brand management
396
Technological forecasting & social change : an international journal
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Industrial marketing management : the international journal for industrial and high-tech firms
190
Psychology & marketing
185
International journal of hospitality management
177
Journal of marketing communications
168
International journal of internet marketing and advertising : IJIMA
161
Tourism management : research, policies, practice
160
Information systems research : ISR
152
Journal of marketing management : MM
152
Journal of strategic marketing
151
European journal of marketing : EJM
146
Asia Pacific journal of marketing and logistics
135
International journal of advertising : the review of marketing communications
133
Marketing intelligence & planning
130
Journal of marketing
128
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Journal of management information systems : JMIS
124
Business horizons
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Journal of travel and tourism marketing
120
Journal of promotion management : innovations in planning and applied research
119
Journal of advertising research
114
Cogent business & management
113
Journal of the Academy of Marketing Science
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
108
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Journal of marketing management : JMM ; journal of the Academy of Marketing
100
International journal of contemporary hospitality management
95
The IUP journal of brand management : IJBRM
92
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
91
International journal of consumer studies
90
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of promotion management : JPM
88
Journal of fashion marketing and management
87
Marketing letters : a journal of research in marketing
87
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ECONIS (ZBW)
952
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51
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952
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51
Consuming for content? : understanding social media-centric consumption
Shah, Denish
;
Webster, Emily
;
Kour, Gurpreet
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492763
Saved in:
52
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
53
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
54
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
55
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
56
Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food
Liu, Yunxin
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434846
Saved in:
57
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
58
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
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59
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
60
Don't tell me how much to tip : the influence of gratuity guidelines on consumers' favorability of the brand
Cabano, Frank G.
;
Attari, Amin
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014288108
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