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~isPartOf:"Computers & operations research : and their applications to problems of world concern ; an international journal"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand management"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Commentary"
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Brand management
Social web
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2,664
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2,661
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1,987
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1,987
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1,391
Mathematische Optimierung
1,390
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1,226
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1,206
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1,197
Innovation
840
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699
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699
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658
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656
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640
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636
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629
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Ko, Eunju
13
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10
Veloutsou, Cleopatra
10
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9
Gupta, Suraksha
9
Valette-Florence, Pierre
9
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Flavián Blanco, Carlos
7
Kim, Kyung Hoon
7
Merrilees, Bill
7
Seo, Yuri
7
Teng, Lefa
7
Buil, Isabel
6
Casaló, Luis V.
6
Dwivedi, Yogesh Kumar
6
Krishen, Anjala S.
6
Merchant, Altaf
6
Roy, Sanjit
6
Voyer, Benjamin G.
6
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5
Dennis, Charles
5
Ekinci, Yuksel
5
Michel, Géraldine
5
Mühlbacher, Hans
5
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5
Phau, Ian
5
Roper, Stuart
5
Septianto, Felix
5
Shukla, Paurav
5
Spielmann, Nathalie
5
Wallace, Elaine
5
Wallpach, Sylvia von
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Agarwal, Shaurya
4
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
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4
Berezan, Orie
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Computers & operations research : and their applications to problems of world concern ; an international journal
Journal of business research : JBR
The journal of brand management : an international journal
571
Journal of retailing and consumer services
453
The journal of product & brand management
396
Technological forecasting & social change : an international journal
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Industrial marketing management : the international journal for industrial and high-tech firms
190
Psychology & marketing
185
International journal of hospitality management
177
Journal of marketing communications
168
International journal of internet marketing and advertising : IJIMA
161
Tourism management : research, policies, practice
160
Information systems research : ISR
152
Journal of marketing management : MM
152
Journal of strategic marketing
151
European journal of marketing : EJM
146
Asia Pacific journal of marketing and logistics
135
International journal of advertising : the review of marketing communications
133
Marketing intelligence & planning
130
Journal of marketing
128
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Journal of management information systems : JMIS
124
Business horizons
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Journal of travel and tourism marketing
120
Journal of promotion management : innovations in planning and applied research
119
Journal of advertising research
114
Cogent business & management
113
Journal of the Academy of Marketing Science
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
108
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Journal of marketing management : JMM ; journal of the Academy of Marketing
100
International journal of contemporary hospitality management
95
The IUP journal of brand management : IJBRM
92
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
91
International journal of consumer studies
90
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of promotion management : JPM
88
Journal of fashion marketing and management
87
Marketing letters : a journal of research in marketing
87
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ECONIS (ZBW)
952
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911
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
912
Managing customer experiences in online product communities
Nambisan, Priya
;
Watt, James
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 889-895
Persistent link: https://www.econbiz.de/10009228986
Saved in:
913
Sponsorship portfolio as brand image creation strategies : a commentary essay
Bibby, David N.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 628-630
Persistent link: https://www.econbiz.de/10008988763
Saved in:
914
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
Saved in:
915
Advancing the country image construct : a commentary essay
Samiee, Saeed
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 442-445
Persistent link: https://www.econbiz.de/10003962317
Saved in:
916
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
917
Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
Saved in:
918
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
Saved in:
919
Non-price determinants of automotive demand : restyling matters most
Korenok, Oleg
;
Hoffer, George E.
;
Millner, Edward L.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1282-1289
Persistent link: https://www.econbiz.de/10008747498
Saved in:
920
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1111-1171
Persistent link: https://www.econbiz.de/10008697440
Saved in:
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