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~isPartOf:"Computers & operations research : and their applications to problems of world concern ; an international journal"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand management"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Commentary"
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Computers & operations research : and their applications to problems of world concern ; an international journal
Journal of business research : JBR
The journal of brand management : an international journal
561
Journal of retailing and consumer services
453
The journal of product & brand management
397
Technological forecasting & social change : an international journal
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Industrial marketing management : the international journal for industrial and high-tech firms
188
Psychology & marketing
181
International journal of hospitality management
177
Journal of marketing communications
165
International journal of internet marketing and advertising : IJIMA
163
Tourism management : research, policies, practice
158
Journal of marketing management : MM
152
European journal of marketing : EJM
146
Information systems research : ISR
145
Asia Pacific journal of marketing and logistics
135
Marketing intelligence & planning
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Journal of strategic marketing
126
International journal of advertising : the review of marketing communications
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Business horizons
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Journal of marketing
120
Journal of travel and tourism marketing
117
Journal of management information systems : JMIS
115
Journal of promotion management : innovations in planning and applied research
115
Journal of advertising research
110
Cogent business & management
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
108
Journal of the Academy of Marketing Science
106
Management science : journal of the Institute for Operations Research and the Management Sciences
101
International journal of contemporary hospitality management
95
Journal of marketing management : JMM ; journal of the Academy of Marketing
92
The IUP journal of brand management : IJBRM
92
International journal of consumer studies
90
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of promotion management : JPM
88
Journal of fashion marketing and management
87
Marketing letters : a journal of research in marketing
87
International journal of business information systems : IJBIS
86
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ECONIS (ZBW)
912
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1
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912
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1
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
2
Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine
;
Buil, Isabel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
Saved in:
3
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
4
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
5
Beyond the platform : social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
Drummond, Conor
;
McGrath, Helen
;
O'Toole, Thomas
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014281116
Saved in:
6
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
7
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
8
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
9
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
10
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
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