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~isPartOf:"Consumer brand relationships : meaning, measuring, managing"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
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Consumer brand relationships : meaning, measuring, managing
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
9
Innovative Markenführung und -implementierung
6
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
4
Handbook of research on customer engagement
4
Service quality and management
4
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
4
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Brand management ; Vol. 2
3
Branding and sustainable competitive advantage : building virtual presence
3
Customer-centric marketing strategies : tools for building organizational performance
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
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Electronic Services
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Handbook of brand relationships
3
Interaktionen im Dienstleistungsbereich
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Kundenbeziehungen im Dienstleistungsbereich
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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Marketing in the new global order : challenges and opportunities
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Premier reference source
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Recent developments in Vietnamese business and finance
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Strong brands, strong relationships
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Design thinking : integrating innovation, customer experience and brand value
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Dienstleistungsnetzwerke
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Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Digital transformation and new approaches in trade, economics, finance and banking
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Erfolgswissen von 12 bekannten Managementtrainern
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on effective advertising strategies in the social media age
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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ECONIS (ZBW)
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Brand relationships in the commodity market
Santos Júnior, Antonio Augusto
;
Gonçalves Filho, Cid
; …
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 198-223)
.
2015
Persistent link: https://www.econbiz.de/10011279671
Saved in:
2
A new consumer brand relationships framework
Sreejesh, S.
;
Roy, Subhadip
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 165-197)
.
2015
Persistent link: https://www.econbiz.de/10011279717
Saved in:
3
Brand relationships with hockey teams
Aledin, Samil A.
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 146-161)
.
2015
Persistent link: https://www.econbiz.de/10011279719
Saved in:
4
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
5
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
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