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~isPartOf:"Consumer brand relationships : meaning, measuring, managing"
~subject:"Corporate social responsibility"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Corporate social responsibility
Konsumentenverhalten
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Brand management
10
Markenführung
10
Brand
9
Markenartikel
9
Consumer behaviour
8
Brand image
7
Markenimage
7
Beziehungsmarketing
5
Relationship marketing
5
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2
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1
Ball game
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Ahuvia, Aaron
1
Albert, Noël
1
Barker, Ryan
1
Brandão, Euler Alves
1
Damay, Coralie
1
Ezan, Pascale
1
Gollety, Mathilde
1
Gonçalves Filho, Cid
1
Hegner, Sabrina
1
Hémar-Nicolas, Valérie
1
Ivens, Björn Sven
1
Kretz, Gachoucha
1
Leischnig, Alexander
1
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1
Peacock, Jeffrey
1
Pruyn, Ad
1
Rauschnabel, Philipp A.
1
Roy, Subhadip
1
Santos Júnior, Antonio Augusto
1
Souki, Gustavo Quiroga
1
Sreejesh, S.
1
Voorn, Ronald
1
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Consumer brand relationships : meaning, measuring, managing
Brand management ; Vol. 2
10
Brand management ; Vol. 3
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
8
Measuring and managing brands
8
Psychology of branding
8
Brand management in emerging markets : theories and practice
7
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Handbook on brand and experience management
7
The evolution of brands : from signals of quality to storehouses of trust
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 4
6
Swarm Branding : Markenführung im Zeitalter von Web 2.0
6
Brand management ; Vol. 1
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Branding and sustainable competitive advantage : building virtual presence
4
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
CSR und Brand Management : Marken nachhaltig führen
4
Celebrity, convergence and transformation
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Fashion branding and communication : core strategies of European luxury brands
4
Innovative Markenführung und -implementierung
4
International marketing ; Vol. 2
4
Kellogg on branding : the marketing faculty of the Kellogg School of Management
4
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
4
Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
4
Strong brands, strong relationships
4
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
3
Country of origin effect : looking back and moving forward
3
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
3
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1
Measuring and managing brand love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
Saved in:
2
Brand relationships in the commodity market
Santos Júnior, Antonio Augusto
;
Gonçalves Filho, Cid
; …
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 198-223)
.
2015
Persistent link: https://www.econbiz.de/10011279671
Saved in:
3
A new consumer brand relationships framework
Sreejesh, S.
;
Roy, Subhadip
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 165-197)
.
2015
Persistent link: https://www.econbiz.de/10011279717
Saved in:
4
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
5
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
6
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
7
Evolution of luxury brand love intensity over time
Kretz, Gachoucha
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 55-80)
.
2015
Persistent link: https://www.econbiz.de/10011279724
Saved in:
8
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
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