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~isPartOf:"Consumer psychology in a social media world"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Theorie und Forschung"
~person:"Anning-Dorson, Thomas"
~person:"Khare, Arpita"
~person:"Kim, Jiyoung"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Beziehungsmarketing
Celebrity
Green clothing
Implicit measurement
Konsumentenverhalten
Theorie
Marketing
9
Consumer behaviour
7
Social Web
5
Social web
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Theory
4
Fashion
3
India
3
Indien
3
Mode
3
Absatzweg
2
Brand
2
Distribution <Physische Distribution>
2
Handel
2
Markenartikel
2
Advertising
1
Allgemeinbildende Schule
1
Bekleidung
1
Bekleidungsindustrie
1
Brand Identification
1
Brand credibility
1
Brand extension
1
Brand familiarity
1
Brand similarity
1
Brand trust
1
Celebrity endorsement
1
Celebrity-Werbung
1
Clothing
1
Clothing industry
1
Competitive strategy
1
Confidence
1
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7
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1
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8
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Anning-Dorson, Thomas
Khare, Arpita
Kim, Jiyoung
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Chawla, Deepak
3
Kim, Jieun
3
Phau, Ian
3
Das, Gopal
2
Hennigs, Nadine
2
Kang, Ju-Young M.
2
Kim, HaeJung
2
Lee, Hyun-hwa
2
Lee, Yuri
2
Lennon, Sharron J.
2
Mishra, Sita
2
Agarwal, Pallavi
1
Aggarwal, Himanshu
1
Agrawal, Durgesh Kumar
1
Ahn, SooKyoung
1
Alexander, Bethan
1
Almaguer Buentello, Daniel
1
Arora, Ashok Pratap
1
Arora, Sunita
1
Arroyo-Cañada, Francisco-Javier
1
Baier, Daniel
1
Bailey, Lauren R.
1
Bakshi, Madhupa
1
Bakış, Selen
1
Banerjee, Asok Kumar
1
Bang Nguyen Viet
1
Bardey, Aurore
1
Behrens, Stefan
1
Bickart, Barbara
1
Binninger, Franz-Michael
1
Bodenbach, Bernd F.
1
Bradshaw, Amanda S.
1
Braun, Kerstin
1
Brunel, Frédéric
1
Büdeyri-Turan, Işıl
1
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Consumer psychology in a social media world
International journal of Indian culture and business management
Journal of fashion marketing and management
Theorie und Forschung
Schriftenreihe Marketing, Management
27
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
Journal of retailing and consumer services
4
Psychology & marketing
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
The international review of retail, distribution and consumer research
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Emerald insight
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
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ECONIS (ZBW)
12
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1
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12
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1
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
2
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
3
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
4
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
5
To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha
;
Schmidt, Steffen
;
Fritz, Sebastian
; …
- In:
Consumer psychology in a social media world
,
(pp. 187-201)
.
2016
Persistent link: https://www.econbiz.de/10011586456
Saved in:
6
Designing competitive strategy using CRM for Indian primary education
Khare, Arpita
;
Vrijendra Singh
;
Arora, Sunita
;
Jain, Nishu
- In:
International journal of Indian culture and business …
3
(
2010
)
4
,
pp. 466-487
Persistent link: https://www.econbiz.de/10003983000
Saved in:
7
Grundzüge der MarketingKoordinationsplanung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000813920
Saved in:
8
Grundzüge der Produkt- und Programm-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
9
Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828734
Saved in:
10
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
1
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