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~isPartOf:"Contemporary case studies on fashion production, marketing and operations"
~isPartOf:"Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of macromarketing"
~isPartOf:"Transportation research / E : an international journal"
~subject:"Clothing industry"
~subject:"Markenführung"
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Clothing industry
Markenführung
Fashion
76
Mode
76
Consumer behaviour
45
Konsumentenverhalten
45
Bekleidungsindustrie
43
Textile distribution
24
Textilhandel
24
Clothing
16
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15
Sustainability
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12
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Einzelhandel
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India
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Indien
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sustainable fashion
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Brand image
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2
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2
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1
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1
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1
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1
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Contemporary case studies on fashion production, marketing and operations
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
International journal of consumer studies
Journal of consumer marketing
Journal of macromarketing
Transportation research / E : an international journal
Journal of fashion marketing and management
112
Journal of global fashion marketing : JGfM
44
Journal of retailing and consumer services
40
Journal of business research : JBR
28
International journal of production economics
16
Business history
13
Asia Pacific journal of marketing and logistics
12
International journal of retail & distribution management
11
SpringerLink / Bücher
11
The journal of brand management : an international journal
11
The journal of product & brand management
11
Cogent business & management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
The international review of retail, distribution and consumer research
9
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
8
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
8
International journal of retail and distribution management
8
Journal of Fashion Marketing and Management: An International Journal
8
Journal of Islamic marketing
8
Technological forecasting & social change : an international journal
8
Journal of economic geography
7
Springer Series in Fashion Business
7
Young consumers : insight and ideas for responsible marketers
7
Business history review
6
Fashion marketing
6
International journal of business and globalisation : IJBG
6
International journal of production research
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
European management journal
5
Intelligent fashion forecasting systems : models and applications
5
International journal of advertising : the review of marketing communications
5
Journal of business anthropology
5
Journal of marketing management : MM
5
Journal of open innovation : technology, market, and complexity
5
Springer eBook Collection / Business and Management
5
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ECONIS (ZBW)
46
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46
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1
Promoting access-based consumption practices through
fashion
renting : evidence from Italy
Savelli, Elisabetta
;
Francioni, Barbara
;
Curina, Ilaria
; …
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10014471208
Saved in:
2
Shop at your own risk? : consumer activities in
fashion
e-commerce
Sutinen, Ulla-Maija
;
Saarijärvi, Hannu
;
Yrjölä, Mika
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
Saved in:
3
"Eco-style" perceptions : the interplay of different sustainability cues and
fashion
styles in consumers'
fashion
brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
4
A closer look at the menswear market in brazil
Sandes, Fábio Shimabukuro
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 49-72)
.
2023
Persistent link: https://www.econbiz.de/10013543374
Saved in:
5
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
6
Fashioning the future generation : Generation Z Indian consumers' attitudes towards Western and Indian
fashion
Bardey, Aurore
;
Mehdiratta, Utkarsha
;
Turner, Rose
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 19-48)
.
2023
Persistent link: https://www.econbiz.de/10013543371
Saved in:
7
The emergence of a new business approach in the
fashion
and apparel industry : the ethical retailer
Rudolph, Livia Tiemi Bastos
;
Suter, Mariana Bassi
; …
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 367-383
Persistent link: https://www.econbiz.de/10014368391
Saved in:
8
Factors affecting the adoption of slow
fashion
: an exploratory study of multiple stakeholders
Chhabra, Sakhhi
;
Sindhi, Sumita
;
Nandy, Merlin
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 492-509
Persistent link: https://www.econbiz.de/10013475193
Saved in:
9
Fashion
marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
10
Towards understanding how Nigerian
fashion
brands influence customer purchasing behaviour : a case study of Nigerian
fashion
brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
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