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~isPartOf:"Contemporary research in e-branding"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The evolution of nonprofit marketing"
~subject:"Markenführung"
~subject:"Nonprofit organization"
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Markenführung
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Nonprofit marketing
19
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Contemporary research in e-branding
Journal of marketing management : MM
The evolution of nonprofit marketing
Journal of nonprofit & public sector marketing
26
International review on public and non-profit marketing
20
Journal of philanthropy and marketing
14
Nonprofit management & leadership
12
International journal of nonprofit and voluntary sector marketing
10
Journal of marketing for higher education
10
Nonprofit and voluntary sector quarterly
9
International journal of nonprofit & voluntary sector marketing
5
Journal of business research : JBR
5
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
5
Nonprofit marketing : sectoral applications
5
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
National Bureau of Economic Research Conference Report
3
Nonprofit-PR
3
Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
3
A National Bureau of Economic Research conference report
2
Administrative Sciences : open access journal
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Australasian marketing journal
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
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Journal of marketing
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Journal of public policy & marketing
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Management : journal of contemporary management issues
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Management communication quarterly : an international journal
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Marketing theory
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PR-Praxis
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Public relations in the nonprofit sector : theory and practice
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Routledge studies in marketing
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Sport management review
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Springer Reference Wirtschaft
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Springer eBook Collection
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The AFP/Wiley Fund Development Ser
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ECONIS (ZBW)
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1
From market orientation to brand orientation in the public sector
Gromark, Johan
;
Melin, Frans
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1099-1123
Persistent link: https://www.econbiz.de/10010194404
Saved in:
2
Impact of internet self-efficacy on e-service brands
Daugherty, Terry
;
Gangadharbatla, Harsha
;
Eastin, Matthew S.
- In:
Contemporary research in e-branding
,
(pp. 176-192)
.
2009
Persistent link: https://www.econbiz.de/10003778201
Saved in:
3
The nonprofit mission and its financing : growing links between nonprofits and the rest of the economy
Weisbrod, Burton Allen
-
2008
Persistent link: https://www.econbiz.de/10003717429
Saved in:
4
Do not-for-profits value their customers and their needs?
Bruce, Ian
-
2008
Persistent link: https://www.econbiz.de/10003717516
Saved in:
5
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
Saved in:
6
Market orientations in the nonprofit and voluntary sector : a meta-analysis of their relationships with organizational performance
Shoham, Aviv
;
Ruvio, Ayalla
;
Vigoda-Gadot, Eran
; …
-
2008
Persistent link: https://www.econbiz.de/10003717545
Saved in:
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