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~isPartOf:"Contemporary research in e-branding"
~language:"eng"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Online-Handel
Consumer behaviour
7
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USA
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E-commerce
3
Electronic Commerce
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Aufsatz im Buch
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Chan, Gloria W. W.
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Cheung, Christy M. K.
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Garrity, Edward
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Kim, Yong Jin
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Kim, Young-gul
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Limayem, Moez
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O'Donnell, Joseph B.
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Contemporary research in e-branding
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Emotional, sensory, and social dimensions of consumer buying behavior
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Retailing in emerging markets : a policy and strategy perspective
3
The Routledge companion to digital consumption
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brick & mortar shopping in the 21st century
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Contemporary issues in digital marketing
2
Contemporary research in e-marketing ; 1
2
E-adoption and socio-economic impacts : emerging infrastructural effects
2
E-business management : integration of Web technologies with business models
2
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
2
Handbook of research on digital transformation management and tools
2
Handbook of strategic e-business management
2
Impact of e-commerce on consumers and small firms
2
Innovative technologies for information resources management
2
Marketing in a digital world
2
Marketing in the new global order : challenges and opportunities
2
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
2
New perspectives on critical marketing and consumer society
2
Omnichannel approach to co-creating customer experiences through metaverse platforms
2
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
2
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
2
Psychological and behavioral examinations in cyber security
2
Strategic information systems ; Vol. 3
2
Strategies and tools for managing connected consumers
2
Sustainable marketing, branding, and reputation management : strategies for a greener future
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
2
AI-driven marketing research and data analytics
1
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An extrinsic and intrinsic motivation-based model for measuring consumer shopping oriented web site success
Garrity, Edward
;
O'Donnell, Joseph B.
;
Kim, Yong Jin
; …
- In:
Contemporary research in e-branding
,
(pp. 241-261)
.
2009
Persistent link: https://www.econbiz.de/10003778235
Saved in:
2
A critical review of online consumer behavior
Cheung, Christy M. K.
;
Chan, Gloria W. W.
;
Limayem, Moez
- In:
Contemporary research in e-branding
,
(pp. 262-279)
.
2009
Persistent link: https://www.econbiz.de/10003778267
Saved in:
3
The effect of information satisfaction and relational benefit on consumer's online shopping site commitment
Park, Chung-Hoon
;
Kim, Young-gul
- In:
Contemporary research in e-branding
,
(pp. 292-312)
.
2009
Persistent link: https://www.econbiz.de/10003778279
Saved in:
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